Digital Business Analyst - Customer Engagement Platform, Randstad

Randstad

Location:
Hong Kong, Hong Kong

Category:
IT - Software Development

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

You're the key individual to lead the initiative for a digital platform that enhances business operations, collaborating with teams to design user-friendly interfaces and optimize for engagement.

Job Responsibility:

Transform user feedback into actionable business requirements
Collaborate with stakeholders to create, execute, and improve lead capture for online-to-offline channels, focusing on user experience
Serve as product owner, leading the journey by defining, monitoring, and refining lead nurturing strategies across digital platforms, online campaigns, and offline engagements to optimize conversion rates
Manage digital project delivery from end-to-end by coordinating with various teams, tracking milestones, and ensuring projects stay on schedule
Handle UAT and provide support after projects go live
Create user journey maps using UX/UI tools

Requirements:

At least 4 years' experience as a Business Analyst, preferably in insurance, financial services, or digital transformation
Strong understanding of insurance processes, particularly related to corporate solutions and agency/broker channels
Strong sense of UX/UI mind set
Expect familiarity with project management tools such as Jira
Experience in using collaboration platforms like Confluence or Microsoft Teams is an advantage

Nice to have:

Experience in using collaboration platforms like Confluence or Microsoft Teams
insurance industry experience is highly valued

Additional Information:

Job Posted:
June 01, 2025

Expiration:
July 14, 2025

Employment Type:

Fulltime

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Digital Business Analyst - Customer Engagement Platform