Looking for GTM Data Manager jobs? You're exploring a critical and dynamic role at the intersection of data strategy, revenue operations, and go-to-market (GTM) execution. A GTM Data Manager is the guardian and architect of the data that fuels sales, marketing, and customer success strategies. This profession is dedicated to building, maintaining, and governing a reliable, high-quality data ecosystem that enables smarter business decisions, accurate forecasting, and effective campaign targeting. Professionals in this field ensure that every GTM team operates from a single source of truth, transforming raw data into a strategic asset. Typically, the core responsibility of a GTM Data Manager is to establish and enforce robust data governance and quality frameworks. This involves designing and implementing processes for data cleansing, deduplication, enrichment, and validation across platforms like CRM (e.g., Salesforce) and marketing automation systems. They are tasked with defining key metrics and business rules to monitor data health, constantly tracking accuracy against organizational benchmarks. A significant part of the role involves collaborating closely with sales, marketing, and operations stakeholders to understand their data needs and pain points, then translating those into technical requirements and scalable solutions. Common day-to-day duties include managing data integrations from various sources, overseeing the work of data analysts or offshore teams, and serving as the primary point of contact for external data vendors. They lead initiatives to enrich core data sets, such as total addressable market (TAM) information or account hierarchies, and ensure seamless data flow between systems. Furthermore, they communicate data changes and their downstream impacts clearly to all business users, fostering a culture of data-driven decision-making. To succeed in GTM Data Manager jobs, candidates typically need a blend of technical and business acumen. Essential skills include advanced proficiency in data querying (SQL is a standard), a strong understanding of CRM architecture, and experience with data quality tools. Analytical prowess is crucial for building metrics and governance frameworks. Soft skills are equally important; strategic thinking, cross-functional collaboration, and exceptional communication skills are needed to influence stakeholders and tell compelling stories with data. A background in revenue operations, sales operations, or data analytics within a B2B or SaaS environment is highly common. Familiarity with basic statistical concepts, programming languages like Python for automation, and data visualization platforms further strengthens a candidate's profile. If you are a detail-oriented strategist passionate about making data actionable, exploring GTM Data Manager jobs could be your next career move.
