Explore a career at the intersection of digital advertising, data, and technology with Ad Operations & Technology Manager jobs. This pivotal role serves as the strategic linchpin within modern marketing and media teams, responsible for the entire lifecycle of digital advertising campaigns and the technological infrastructure that powers them. Professionals in this field ensure that ad campaigns are executed flawlessly, perform optimally, and deliver on key business objectives, all while managing and optimizing the complex stack of ad tech tools. A typical day for an Ad Operations & Technology Manager involves a blend of technical oversight, strategic planning, and team coordination. Common responsibilities include managing the implementation, trafficking, and quality assurance of digital ad campaigns across various platforms like Google Marketing Platform, The Trade Desk, or social media ad managers. They are tasked with troubleshooting delivery or reporting issues, ensuring that ads are served correctly and that data is being captured accurately. A significant part of the role also focuses on leveraging data analytics to monitor campaign performance, providing insights and recommendations for optimization to improve key metrics such as click-through rates, conversion rates, and return on ad spend (ROAS). Furthermore, these managers are the custodians of the ad tech stack, evaluating new technologies, managing vendor relationships, and integrating new solutions to enhance efficiency and capabilities. To excel in Ad Operations & Technology Manager jobs, a specific set of skills is required. A strong analytical mindset is non-negotiable, with proficiency in analytics platforms and the ability to interpret complex data sets to inform decisions. Deep, hands-on knowledge of ad servers (e.g., Google Campaign Manager), DSPs, SSPs, and DMPs or CDPs is essential. On the technical side, understanding HTML, JavaScript, and tag management systems is highly valuable for troubleshooting and implementation. Beyond the hard skills, successful managers possess excellent project management and communication abilities, enabling them to lead cross-functional teams, liaise between commercial and technical departments, and translate business goals into effective ad tech strategies. Typically, employers seek candidates with a bachelor's degree in marketing, business, information technology, or a related field, coupled with several years of progressive experience in ad operations, digital media, or marketing technology. If you are a detail-oriented problem-solver who thrives in a fast-paced environment and is passionate about leveraging technology to drive marketing success, pursuing Ad Operations & Technology Manager jobs could be your ideal career path. This profession offers the opportunity to be at the forefront of the digital advertising landscape, shaping how brands connect with consumers in a data-driven world. Discover your next opportunity in this dynamic and ever-evolving field.
