Head of Marketing 职位 | WILLIAM GRANT & SONS (Taipei)

职位职责

Member of the Taiwan Leadership Team, this role will play a vital role in defining the future growth and strategic direction to deliver breakthrough performance and build sustainable competitive advantage in Taiwan
Lead the team to identify and recommend new brand/channel/consumer opportunities in the marketplace, support the Managing Director, and work closely with the team to develop the long-term (i.e. 5YP) & shortterm plan (annual budget)
Steer the team to work closely with Global Brand Team to take the agreed global brand strategies into locally relevant execution with rigorous evaluation agenda to measure impact against pre-aligned learning plan
Cultivate a high-performing consumer centric organization within Taiwan, including external agency partners
Ensure through the line campaign integration in all brand activations and campaigns to deliver both brand, commercial and market share ambition
Manage and control brand A&P, P&Ls – assessing brand priorities, investment levels, brand plans, PR plans and strategic objectives to keep all brands on their growth trajectories
Lead Luxury Private Client Team to deliver luxury business and brand agenda for Taiwan
Drive continuous improvement in marketing capabilities, build and develop a high-performing, agile marketing team with strong talent development, coaching and succession planning

Member of the Taiwan Leadership Team, this role will play a vital role in defining the future growth and strategic direction to deliver breakthrough performance and build sustainable competitive advantage in Taiwan
Lead the team to identify and recommend new brand/channel/consumer opportunities in the marketplace
support the Managing Director
work closely with the team to develop the long-term (i.e. 5YP) & shortterm plan (annual budget)
Steer the team to work closely with Global Brand Team to take the agreed global brand strategies into locally relevant execution with rigorous evaluation agenda to measure impact against pre-aligned learning plan
Cultivate a high-performing consumer centric organization within Taiwan, including external agency partners
Ensure through the line campaign integration in all brand activations and campaigns to deliver both brand, commercial and market share ambition
Manage and control brand A&P, P&Ls – assessing brand priorities, investment levels, brand plans, PR plans and strategic objectives to keep all brands on their growth trajectories
Lead Luxury Private Client Team to deliver luxury business and brand agenda for Taiwan
Drive continuous improvement in marketing capabilities, build and develop a high-performing, agile marketing team with strong talent development, coaching and succession planning