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The role offers full ownership of end-to-end trade and brand marketing initiatives within a dynamic petcare business, with close collaboration across regional and cluster teams in a high-impact environment.
İş Sorumlulukları:
Sets the main building blocks of the marketing plan in cooperation with the Pillar Head and Cluster Pillar Team
Defines and tracks the marketing budget in cooperation with the Pillar Head
Manages regional, cluster, and market marketing activities
Plans and manages the ordering, development, and production of all communication and promotional materials
Drives new product launches and portfolio revamping in the market
Manages the portfolio, including sales analysis, assortment optimization, and price monitoring
Tracks macro, consumer, category, and retail landscape trends as well as competitors, including deployment of research projects
Acts as a key user for marketing-related ERP (Navision) processes
Supports the onboarding of new associates
Ensures compliance with company policies and procedures
Organizes customer engagement events and roadshows
defines content, collaborates with key stakeholders, and creates impactful experiences
Leads brand and corporate marketing presentations at key sales meetings, trade shows, events, and other marketing-related forums as required
Leads merchandising guidelines (perfect execution in clinics, planograms, display management, in-clinic materials, etc.) to ensure excellence in execution
Gereksinimler:
+8 years of marketing experience, preferably in FMCG traditional trade or pharmaceutical company
Trade Marketing is a plus
Advance level of English
BA from reputable universities
Advanced level of MS Office knowledge, especially excel and power point
Excellent communication skills
Solid organizational and project management skills, including ability to manage and prioritize multiple projects, deadlines, and work streams
Creative problem-solving skills with focus on efficient execution while balancing big-picture thinking
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