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Zoho CRM Marketing Specialist

https://www.roberthalf.com Logo

Robert Half

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Location:
United States , Austin

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Salary:

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Job Description:

Robert Half is hiring a Zoho CRM Marketing Specialist to support a high‑impact client project focused on improving lead follow‑up and conversion. This role will partner with a B2B client to support CRM optimization, campaign setup, lead scoring, and marketing analytics. This role is critical in building the systems and automation needed to convert leads more effectively.

Job Responsibility:

  • Build and maintain target lists, lead segmentation, and lead scoring models
  • Configure Zoho CRM architecture to support marketing campaigns and nurture workflows
  • Set up and manage marketing campaigns, templates, and automations using provided creative assets
  • Implement automated reporting and dashboards to track marketing performance, lead conversion, and funnel metrics
  • Partner with marketing and agency teams to ensure CRM workflows align with campaign strategy
  • Optimize lead handoff, follow‑up timing, and visibility across the funnel

Requirements:

  • 4+ years of experience supporting marketing initiatives, including campaign development and execution, target list creation and lead segmentation, lead scoring and funnel optimization, and conversion reporting
  • 2+ year of hands‑on Zoho CRM experience in an admin or power‑user capacity for campaign setup and management, workflow/automation configuration, and reporting and dashboard creation
  • Strong understanding of B2B marketing funnels and lead lifecycle management
  • Familiarity with marketing analytics, attribution, and ROI reporting
  • Ability to work CST business hours

Nice to have:

  • Prior marketing agency experience supporting multiple client projects preferred
  • Experience supporting trade show or event-driven lead generation preferred
What we offer:
  • medical, vision, dental, and life and disability insurance
  • eligible to enroll in our company 401(k) plan

Additional Information:

Job Posted:
April 16, 2026

Work Type:
Remote work
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