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We’re looking for a Creative Producer with a passion for sport and YouTube culture to help drive our next phase of growth on the platform. This is a hands-on, ideas-driven role for someone with a sharp editorial eye and strong technical skills, who can confidently shoot, edit, and shape stories, while also collaborating with talent and managing creative execution of standout YouTube content that will connect with sports fans. Working closely with the video and social teams the candidate will bring their experience of sport and YouTube formats and have the ability to make a strong impact on our video output. In this role, you will work five days out of seven, with regular weekend shifts and varying hours that may start early or finish late, so flexibility is essential. This is an office-based hybrid role, with some days spent in the Hammersmith, London office and others working from home.
Job Responsibility:
Conceive and develop engaging video concepts and recurring formats designed for YouTube audiences
Ensure ideas reflect platform trends, fan interests and the company’s brand values
Collaborate on thumbnails, titles and metadata to maximise discoverability and performance
Lead production of shoots end-to-end - from concept and scripting to directing on set and overseeing edits
Film studio shoots, interviews, on-location pieces and b-roll as required
Edit high-quality videos for YouTube, with a strong sense of pacing, storytelling, and sports culture
Own the creative process, work with talent, producer, editors, designers and motion teams to bring concepts to life with a consistent visual identity
Ensure all content is aligned with the channel’s tone, audience expectations, and performance goals
Use YouTube analytics to inform creative decisions and evolve content strategy
Identify opportunities to grow watch time, subscriptions and audience retention
Stay across YouTube best practice and evolving content trends in sport and entertainment
Requirements:
Significant proven experience record of making high-performing YouTube content, ideally in sport or entertainment
Deep understanding of YouTube
Strong storytelling instincts - able to turn raw footage or sporting moments into compelling narratives
Expertise in Adobe Creative Suite (Premiere Pro, After Effects & Photoshop)
Experience with DSLR/mirrorless cameras, lighting kits, and audio gear
Strong storytelling instincts with a feel for tone, pace, and humour in sports content
Ability to self-shoot and produce independently but also collaborate with a team
Excellent time management and problem-solving skills under tight deadlines
Deep knowledge and passion for sport (especially Football)
Comfortable working in a multi-platform environment (e.g., Instagram, TikTok, Shorts)
Experience producing content around live events, matchdays, or with talent/influencers
Experience of leading projects and team development
Passion for sport, digital culture, and emerging video trends
Nice to have:
Experience working with athletes, clubs or major sports rights holders