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Youth & Ethnic Segments Manager

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Vodafone

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Location:
Greece , Athens

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Category:
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Contract Type:
Not provided

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Salary:

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Job Description:

The Youth & Ethnic Segments Manager is a senior leadership role responsible for owning Vodafone’s Youth and Ethnic segments as key growth drivers of the business. The role has full P&L ownership and end-to-end responsibility for the Prepay business (including CU and international segments), as well as go-to-market ownership for postpay, fixed, and TV propositions targeting the youth segment. This position combines segment strategy, commercial ownership, and brand leadership, ensuring strong growth, engagement, and monetization across high-value customer segments.

Job Responsibility:

  • Define and lead the Youth & Ethnic segments strategy, strengthening Vodafone’s positioning with younger and international audiences
  • Own and deliver the full Prepay P&L (CU, TAZA and related propositions), driving revenue growth, base expansion and ARPU uplift through optimized pricing and commercial policies
  • Lead end-to-end go-to-market for Prepay propositions and drive GTM for youth-focused postpay, fixed and TV products, ensuring consistent execution across all channels
  • In partnership with the Vodafone Brand Team, shape brand positioning and communications for youth propositions, driving engagement via campaigns, partnerships and digital channels
  • Drive acquisition, engagement, retention and lifecycle performance (recharges and usage), working cross-functionally with Base Growth, Digital, Retail, Finance and Product to improve customer value and profitability

Requirements:

  • 8–12+ years of experience in commercial, marketing, or segment management roles
  • Proven experience managing P&L and delivering growth in competitive markets, with a track record of revenue, base and ARPU uplift
  • Strong understanding of prepaid business dynamics and youth segments, including pricing, promotions and lifecycle management levers
  • Experience in brand management and customer engagement strategies, building relevance through campaigns, partnerships and digital channels
  • Highly analytical and data-driven, with strong leadership and stakeholder management skills and the ability to balance strategy with hands-on execution
What we offer:
  • Award-winning work environment -certified #1 Top Employer in Greece
  • Competitive pay, bonus & remuneration package
  • Private Health & Medical Insurance
  • Hybrid way of working: a blend of remote and office-based working, including the option to work from abroad
  • Unlimited connectivity with our mobile, landline and Vodafone TV services – Experience first what our customers love
  • Unlimited access to learning resources and trainings
  • Vodafone Parental Leave: 16 weeks of fully paid parental leave to all employees regardless of gender, sexual orientation or length of service
  • Remote work equipment to help you create a comfortable, ergonomic workspace at home
  • Spirit of Vodafone days: dedicated time to pause, develop new skills and connect with our teams, values and services
  • Extra days off: Vodafone Day, Family Day, Volunteering Day
  • Office amenities (subject to the office location): such as restaurant, beauty corner, gym and parking
  • Special employee offers and discounts

Additional Information:

Job Posted:
May 05, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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