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营销总经理/Vp

China, 上海 1200000.00 - 1800000.00 CNY / Year · Job Posted May 12, 2026
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Job Description

Strategic Planning: Lead the brand positioning and commercial marketing strategies for the complex to secure a dominant position in the premium market. Growth & Revenue: Drive the achievement of aggressive KPIs by diversifying acquisition channels and optimizing outpatient volume, inpatient occupancy, and overall revenue. Brand Stewardship: Curate and maintain an elite brand image, ensuring every touchpoint—from clinical service to hospitality—reflects 'Ultra-High-End' standards. Cross-Functional Synergy: Bridge the gap between clinical excellence and operational marketing, ensuring that service delivery matches brand promises to enhance the patient journey. Channel Development: Establish and scale strategic partnerships with high-end commercial insurers, corporate key accounts, and high-net-worth individual (HNWI) communities.

Job Responsibility

  • Strategic Planning: Lead the brand positioning and commercial marketing strategies for the complex to secure a dominant position in the premium market
  • Growth & Revenue: Drive the achievement of aggressive KPIs by diversifying acquisition channels and optimizing outpatient volume, inpatient occupancy, and overall revenue
  • Brand Stewardship: Curate and maintain an elite brand image, ensuring every touchpoint—from clinical service to hospitality—reflects 'Ultra-High-End' standards
  • Cross-Functional Synergy: Bridge the gap between clinical excellence and operational marketing, ensuring that service delivery matches brand promises to enhance the patient journey
  • Channel Development: Establish and scale strategic partnerships with high-end commercial insurers, corporate key accounts, and high-net-worth individual (HNWI) communities

Requirements

  • Must hold a Bachelor’s degree or higher in Clinical Medicine (Full-time/Unified Recruitment) to ensure a deep understanding of medical foundations
  • Proven track record in comprehensive management or marketing leadership within large-scale medical complexes or high-end private hospitals
  • Deeply seasoned in the premium healthcare sector with a sophisticated understanding of the psychological drivers and service expectations of HNWIs
  • Exceptional brand 'operation' capabilities, keen market intuition, and extensive experience in coordinating large-scale marketing initiatives
  • Strong leadership presence with the ability to drive team performance and navigate complex stakeholder environments under high pressure

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