Xbox Communications Lead, APAC Job at Microsoft Corporation (Singapore)

Job Description

The Xbox team is looking for a regional Communications Lead for Xbox in APAC. As part of the Microsoft Global Communications team, you will join a group of professionals focused on telling the stories that help people fall in love with Xbox games, Xbox services & devices, and the positive impact Xbox gaming will have in the world. You will report to the Head of Xbox Global Communications, be an integral part of the Xbox global comms team and be a trusted advisor to local and global teams. This is a role for a communications leader who can blend cultural fluency, strategic rigor, and creative instinct to shape how Xbox shows up across some of the most influential gaming markets in the world. Xbox is entering its next chapter of global growth — and APAC will help define it.

Job Responsibility

Set the strategic north star for Xbox communications across APAC — defining where we focus, how we show up, and what success looks like in each market
Act as the senior communications leader for APAC, serving as a trusted advisor to regional and global leadership on reputation, cultural dynamics, regulatory environments, and market‑specific opportunities or risks
Lead, develop, and inspire a geographically distributed team, setting clear expectations, operating rhythms, and accountability models that enable consistent excellence across markets
Drive integrated storytelling across media, creators, social, and owned channels, ensuring culturally relevant narratives that deepen brand affinity, trust, and player engagement
Creativity and experimentation are encouraged
Establish and govern agency strategy and investment, overseeing partner selection, performance, and budget management to ensure high‑impact execution and strong ROI
Anticipate, manage, and mitigate reputational risk, leading high‑stakes, time‑sensitive issues with strong judgment, clarity of decision‑making, and alignment across stakeholders
Use data, insights, and market intelligence to guide strategy, evaluate effectiveness, and continuously refine regional communications performance
Foster deep cross‑functional collaboration with Marketing, Product, Trust & Safety, Legal, Policy, and regional business teams to deliver unified, solutions‑led communications outcomes
Lead with calm, clarity, and conviction during moments of pressure — bringing strong judgment and decisive leadership when the stakes are high and the path forward is not obvious
Balance instinct with insight, using data, signals, and cultural intelligence to sharpen strategy and prove impact — while knowing when to trust creative judgment
Stay up to date on all gaming, media & entertainment news, monitor competitors and other industry leaders for learnings, insights and best practices
Embody our culture and values

Requirements

Bachelor’s Degree in Business, Business Administration, Marketing, Communications, Finance, or related field AND 6+ years Communications, Marketing Operations, Field Operations, Program Management, Project Management, or related experience OR equivalent experience
Fluent in English as well as one other language (Mandarin preferred)
Experience working in and with stakeholders in China
Deep understanding of APAC cultural, media, and regulatory nuance, with demonstrated success translating global strategy into locally resonant execution
Proven ability to lead and scale high‑performing, geographically distributed teams, including senior leaders, with a strong focus on coaching, succession planning, and talent development
12+ years of senior communications leadership experience across gaming, technology, entertainment, or agencies, including ownership of regional or multi‑market strategies
Extensive experience operating in high‑pressure, fast‑moving environments, making sound decisions under ambiguity while delivering results on time and within budget
Highly organized and detail-oriented problem-solver who thinks fast and finds solutions when others may see a dead end
Strong executive presence with the ability to influence, align, and advise senior stakeholders across complex organizations
Passion for data‑informed storytelling, audience insight, and culturally relevant communications, paired with strong creative judgment
Equally left and right-brained with analytical skills to evaluate program effectiveness, and strong creative judgment to recognize what’s on-trend/on-brand
Innovative, strategic thinker who is motivated to execute exceptionally and work independently within a fast-paced environment
Excellent team player with the ability to build, foster and nurture strong relationships across internal functions and external partners
Passion for gaming, lifestyle, and entertainment industry

Nice to have

12+ years of senior communications leadership experience across gaming, technology, entertainment, or agencies, including ownership of regional or multi‑market strategies
Extensive experience operating in high‑pressure, fast‑moving environments, making sound decisions under ambiguity while delivering results on time and within budget
Highly organized and detail-oriented problem-solver who thinks fast and finds solutions when others may see a dead end
Strong executive presence with the ability to influence, align, and advise senior stakeholders across complex organizations
Passion for data‑informed storytelling, audience insight, and culturally relevant communications, paired with strong creative judgment
Equally left and right-brained with analytical skills to evaluate program effectiveness, and strong creative judgment to recognize what’s on-trend/on-brand
Innovative, strategic thinker who is motivated to execute exceptionally and work independently within a fast-paced environment
Excellent team player with the ability to build, foster and nurture strong relationships across internal functions and external partners
Passion for gaming, lifestyle, and entertainment industry

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Xbox Communications Lead, APAC

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