Womenswear Brand Styling Lead Job at River Island (West London)

Womenswear Brand Styling Lead

River Island

Location:
United Kingdom , West London

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

The Brand Styling Lead is responsible for curating and maintaining a cohesive visual identity across all touchpoints for the retailer. This role combines creative vision with strategic leadership, ensuring that all campaigns, galleries, and e-commerce styling reflect the brand’s aesthetic, resonate with the target customer, and drive engagement and sales.

Job Responsibility:

Execute the brand’s styling aesthetic and guidelines across campaign shoots, galleries, and e-commerce content
Develop and implement clear styling guidelines and standards to ensure consistency and alignment across all team outputs
Act as the primary point of contact for styling consistency within your division (WW)
Oversee and direct photoshoots, ensuring all outfits, accessories, and styling reflect the brand’s target customer and current trends
Collaborate with photographers, art directors, and studio teams to deliver visually compelling assets
Use styling to communicate the brand’s ethos, positioning, and customer identity
Continuously monitor best-selling products and customer behaviour, adjusting leading images and styling as needed to maximize conversion
Research fashion trends, competitor activity, and customer insights to inform styling decisions
Work closely with buying and merchandising teams to ensure styled looks reflect current stock, key items, and commercial priorities
Manage, mentor, and support a team of stylists and junior creatives, setting them up for success in the studio
Ensure wardrobe and styling resources are up to date, relevant, and accessible for all team members
Conduct daily checks of e-commerce contact sheets, identifying shots that may require reshoots or adjustments
Deliver weekly styling updates, reporting on what has been delivered in the studio and progress against briefs
Drive elevated gallery styling for e-commerce, working from the Head of Brand Styling brief
Ensure mood boards are prepared for every styling session, communicating inspiration, direction, and product stories clearly

Requirements:

Strong fashion styling eye with excellent understanding of trends, commercial dressing, and brand positioning
Proven leadership experience, with the ability to manage, mentor, and inspire a styling team
Excellent collaboration skills across creative, buying, merchandising, and e-commerce teams
Highly organised and able to manage multiple projects in a fast-paced retail environment
Passionate about delivering innovative, on-brand styling that drives engagement and sales

What we offer:

Generous 50% staff discount so you can treat yourself to the latest products, and a bargain staff shop on site
Reducing Islanders everyday expenses through discounts, benefits, financial advice, wellbeing solutions and more through Reward Gateway
A free onsite gym, subsidised restaurant & café to fill you needs
Various social events to socialise throughout the year
Every family is unique, we support Islanders with all different family setups enhanced maternity, paternity, adoption & fertility treatment
We also work closely with the Retail Trust to create dedicated support for all our Islanders
Flexible working is a given, on top of payday and summer early finish Fridays
Give as you earn scheme, a ‘Giver Island’ day each year and receive matched funding
Support with upskilling through on the job training and qualifications
A succession plan if you want to progress
A generous bonus scheme & private pension plan
The choice to opt in for healthcare through our provider AXA
25 days paid holiday, exclusive of Bank Holidays
With the added option to purchase additional holiday twice a year for whatever the need

Additional Information:

Job Posted:
February 01, 2026

Employment Type:

Fulltime

Work Type:

On-site work

River Island - All Job Offers

Job Link Share:

Womenswear Brand Styling Lead

River Island

Location:
United Kingdom , West London

Category:
-

Contract Type:
Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Additional Information:

Job Posted:
February 01, 2026

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