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WhatsApp & Email Specialist

Brazil, Curitiba · Job Posted February 14, 2026
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Job Description

As a part of the Global Email Marketing Team, you will be responsible for leading our WhatsApp marketing initiatives across all markets and driving strategic projects that enhance our messaging capabilities for both email and WhatsApp.

Job Responsibility

  • WhatsApp program coordination: Lead and coordinate WhatsApp marketing efforts across all teams and markets, ensuring consistent strategy execution and performance optimization
  • Infrastructure & reputation management: Establish and maintain robust WhatsApp infrastructure, monitor channel reputation, test new tools, and implement best practices to ensure optimal deliverability and compliance
  • Performance optimization: Drive continuous improvement of WhatsApp campaigns to maximize MQL generation and verification rates through data-driven insights and strategic adjustments
  • Special project leadership: Execute high-impact projects focused on email and WhatsApp initiatives, including global deliverability improvements, system integrations, and evaluation of new marketing technologies
  • Cross-functional collaboration: Work closely with regional marketing teams, Marketing operations, Analytics, and others to ensure seamless WhatsApp campaign delivery and achievement of business objectives
  • Strategic analysis & reporting: Monitor, analyze, and report on WhatsApp performance metrics, providing actionable insights to drive program improvements and business growth

Requirements

  • Minimum of 2 years of experience in digital marketing, with hands-on experience with WhatsApp and email
  • Proven track record in project management and cross-functional team coordination
  • Strong analytical skills with ability to translate data into actionable business insights
  • Proficiency in HubSpot and HubSpot marketing automations (workflows) is highly advantageous
  • High level of proficiency in English
  • Experience with deliverability, compliance, and reputation management is a plus

Nice to have

Experience with deliverability, compliance, and reputation management is a plus

What we offer

  • Healthcare insurance
  • Wellness that works for you – from gym memberships to mental health support
  • Time off that counts – whether it’s a vacation, your birthday, or just a day to recharge
  • Local Perks – Depending on your location, you will be entitled to local benefits like meal vouchers (ticket restaurant), transport allowances, or extended parental leave
  • Career Growth – lots of chances to learn, develop, and explore new paths—whether within your team or through cross-functional projects
  • A Truly Global Team – Work with talented people from all over the world in a diverse and inclusive environment
  • Flexibility That Works for You – Remote work and flexible hours

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