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This supervisory role is centred on proactively growing our weddings and social events business, with a particular focus on the self-catered multicultural market. You'll take ownership of identifying new opportunities, building relationships with external caterers, community organisations and event partners, and developing strategies to increase enquiries and revenue across this specialist sector. Alongside weddings, you'll research and develop opportunities within association markets and ticketed events. This is an exciting opportunity for someone who enjoys identifying untapped markets, building commercial partnerships and driving business growth.
Job Responsibility
Proactively growing our weddings and social events business, with a particular focus on the self-catered multicultural market
Taking ownership of identifying new opportunities, building relationships with external caterers, community organisations and event partners, and developing strategies to increase enquiries and revenue across this specialist sector
Researching and develop opportunities within association markets and ticketed events
Being an excellent communicator with a confident telephone manner and the ability to build trusted relationships with wedding couples, event organisers, external caterers, suppliers and hotel teams
Taking the time to understand each client's vision, preferences and requirements to recommend the most suitable venue, package and solution
Guiding customers confidently through the sales journey, from initial enquiry through to booking confirmation, contracts and payment
Developing meaningful partnerships with external caterers, community groups, associations and other key stakeholders to generate new enquiries and long-term business
Creating and implementing targeted sales initiatives and commercially successful packages that appeal to specialist and niche markets
Proactively generating new business opportunities, with a strong focus on self-catered weddings, multicultural celebrations, association events and bespoke functions
Managing the end-to-end sales process for these specialist market segments, continually reviewing performance, identifying opportunities for growth and implementing improvements
Developing a strong understanding of the requirements and traditions of different cultural celebrations, enabling the Commercial Hub to market effectively and deliver exceptional customer experiences
Becoming the team's subject matter expert for self-catered weddings and bespoke social events, sharing knowledge and supporting colleagues across the wider Commercial Hub
Developing repeat business and long-term customer relationships through exceptional service, proactive account management and ongoing engagement
Requirements
A passion for weddings, hospitality or events
An appreciation of multicultural celebrations and an understanding of the varying traditions and requirements they may involve
Confidence researching new markets, networking and developing partnerships that generate business growth
A positive, enthusiastic attitude and the drive to convert enquiries into confirmed bookings
Proven sales experience, with confidence handling enquiries and converting business by telephone and email
Strong organisational skills with the ability to manage multiple priorities and meet deadlines
Resilience, adaptability and a positive approach when priorities change
A collaborative mindset and a willingness to share ideas and contribute to a high-performing team
What we offer
Career development and access to funded apprenticeships
Discounts on hotel stays and a variety of major retailers, restaurants and days out
Free use of our gyms, pools, and leisure facilities
Round the clock access to the Employee Assistance programme, offering mental health and wellbeing support, financial and legal advice