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Blu Digital Logo Blu Digital · -

Website Trading Manager

United Kingdom, Gloucestershire · Job Posted December 27, 2025
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Job Description

In this role, you will leverage your data-driven approach to analyse and improve key metrics such as sales, traffic, conversion rates, and average order value. You will be responsible for overseeing the performance of our clients website, focusing on speed, stability, upselling opportunities, and the booking funnel, ensuring an optimal user experience for both guests and the business. As Website Trading Manager, you will collaborate with key stakeholders to develop and implement sales strategies, including dynamic pricing strategies tailored to different customer segments. You will also manage in-house SEO activities, content and campaign updates, and lead conversion rate optimisation (CRO) efforts. By utilising A/B testing and working closely with UX designers, you will enhance the website’s conversion rate while ensuring a seamless, guest-centric experience. You will also manage processes related to revenue, demand forecasting, inventory, and opportunity analysis to maximise revenue potential and identify new growth opportunities.

Job Responsibility

  • leverage data-driven approach to analyse and improve key metrics such as sales, traffic, conversion rates, and average order value
  • oversee performance of clients website, focusing on speed, stability, upselling opportunities, and booking funnel
  • collaborate with key stakeholders to develop and implement sales strategies, including dynamic pricing strategies
  • manage in-house SEO activities, content and campaign updates
  • lead conversion rate optimisation (CRO) efforts
  • utilise A/B testing and work closely with UX designers
  • manage processes related to revenue, demand forecasting, inventory, and opportunity analysis

Requirements

  • strong analytical skills
  • ability to troubleshoot website and system issues
  • experience with performance analysis and reporting
  • collaborative approach
  • solid understanding of HTML and development workflows
  • experience managing email campaigns and competitor analysis
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