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Website & Social Media Manager

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Affinity Trust

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Location:
United Kingdom , Thame

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Category:
-

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Contract Type:
Not provided

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Salary:

40000.00 GBP / Year
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Job Description:

This is an opportunity to play a leading role in shaping a purpose-led organisation’s digital presence, amplifying voices, building trust, and creating meaningful engagement for adults and children with learning disabilities, autism, mental health needs and those who support them. As our Website & Social Media Manager, you’ll take ownership of our day-to-day digital channels, combining storytelling, insight, and technical understanding to grow visibility, engagement, and impact.

Job Responsibility:

  • Own and deliver our website and digital content strategy, aligned with organisational priorities
  • Manage website performance, accessibility, and SEO, working with external agencies where appropriate
  • Plan and deliver content that reflects our authentic voice and the lived experiences of people we support
  • Use insight and analytics to continuously improve performance and user experience
  • Lead our social media presence across priority platforms, focusing on depth, relevance, and trust
  • Build and nurture positive, inclusive online communities
  • Enable and support colleagues across the organisation to contribute content in a safe, structured, and values-led way
  • Plan and oversee targeted organic and paid campaigns to support recruitment, awareness, and policy influence
  • Create accessible and engaging digital content, including video, graphics, and storytelling
  • Lead digital PR activity to amplify campaigns, partnerships, and organisational impact
  • Support digital content for public affairs and stakeholder engagement in collaboration with senior colleagues
  • Use GA4, Search Console, and social analytics tools to measure success and inform decision-making
  • Produce clear performance reports and recommendations
  • Stay up to date with digital trends, tools, and platform changes, applying learning pragmatically

Requirements:

  • Proven experience managing websites and social media channels in a professional setting
  • Strong understanding of digital strategy, content planning, and online community management
  • Practical experience of SEO, digital PR, analytics (GA4), and paid social, with the confidence to prioritise and focus effort
  • Excellent storytelling and content creation skills, guided by insight and data
  • A collaborative, organised approach, with the ability to work across teams and manage multiple priorities
  • A values-led mindset and commitment to inclusive, ethical digital communication

Nice to have:

  • Experience in health, social care, or policy-related communications
  • familiarity with accessibility tools
What we offer:
  • Hybrid working (min. 2 days/week in Thame)
  • 31 days’ annual leave (inc. bank holidays), rising with service
  • Health cash plan, pension, life assurance, Employee Assistance Programme
  • Blue Light Card, Cycle2Work, option to buy additional holiday

Additional Information:

Job Posted:
January 23, 2026

Expiration:
February 13, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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