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Website Marketing Manager

United Kingdom, Gateshead 38000.00 GBP / Year · Job Posted March 22, 2026
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Job Description

Passionate about customer journeys and improving customer experience? Want the chance to work on exciting projects with the opportunity to develop and grow your career? We're looking for a hard-working and self-motivated person to join our fast-growing web team. As a Website Marketing Manager, you will work alongside our Head of Web to drive performance across our main retail website. This role will be the link between our Product, UX/Development and Category Marketing teams, working to optimise our online journeys and keep our digital merchandising best-in-class. You will own specific areas of the website and be responsible for optimising these journeys and driving performance. We are looking for a process-driven self-starter with strong communication skills that can get up to speed and become autonomous quickly. We are a data-driven team/business so experience using analytics tool and diving into the data to draw out valuable insights is essential.

Job Responsibility

  • Work with Category Marketing teams as a digital consultant to deliver optimal customer experience across the sites
  • Map customer journeys and highlight key touchpoints, pain points, customer needs and opportunities to add value where it matters to our customers
  • Use data and insight to identify gaps and friction spots and work with the wider team to identify and implement solutions
  • Work with PPC Manager to optimise landing pages to drive performance and budget efficiencies
  • Develop robust briefs supported by data, user stories and acceptance criteria
  • Measure performance and be measured against KPIs
  • Develop, own and implement processes to improve efficiencies across the Web Team and wider marketing team
  • Identify opportunities to expand knowledge in order to reduce reliance on developers for changes (working within our internal CMS)
  • Work closely with the Head of Web and wider web team to prioritise work based on team and business objectives and communicate SLAs to relevant stakeholders
  • Develop relationships and collaborate with stakeholders across the wider business (SEO, PPC, product, development, data, content, UX, creative, CRO, field marketing, dealerships, finance, legal)

Requirements

  • Minimum 3-4 years proven expertise in a digital marketing environment, with a specific focus on web optimisation
  • An ability to interpret data and generate meaningful insight to create solutions and actions
  • Excellent planning and communication skills
  • Collaborative and driven to support the bigger picture success of the team as a whole
  • Understanding of SEO, PPC and CRM
  • Proven project management skills
  • A desire to learn and build on existing skills and knowledge

What we offer

  • Hybrid working (three days in the office/two days at home)
  • 25 days holiday rising with length of service plus bank holidays
  • Access to our online rewards platform giving you cash back and discounts for multiple retailers
  • Preferential Service Rates
  • Colleague Car Purchase Scheme
  • Share Incentive Scheme
  • Pension
  • Enhanced Maternity and Paternity

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