Website Marketing Manager Jobs

Human Interest

Location:
United States

Category:
-

Contract Type:
Not provided

Salary:

100000.00 - 120000.00 USD / Year

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Job Description:

As the Website Marketing Manager at Human Interest, you will own the delivery and performance of our digital storefront. This is a crucial individual contributor role where you will directly manage, optimize, and execute growth marketing efforts centered on SEO and CRO. You will be on the front lines, implementing technical changes, creating and publishing content updates, and leading our A/B testing program. This is a cross-functional role working closely with content, product marketing, engineering, PR, and partner marketing teams to ensure our website and digital channels are optimized for growth.

Job Responsibility:

Optimize digital channels
Develop and implement SEO strategies to increase organic traffic and improve search rankings
Manage ongoing technical and tactical SEO updates in partnership with product and engineering
Lead CRO initiatives, including funnel analysis, user journey optimization, and A/B testing
Conduct keyword research, competitive analysis, and site audits
Collaborate with content and PR teams to ensure SEO best practices are applied across all campaigns
Manage website content & operations
Act as a marketing lead for a potential website migration project and support the technical and content rollout of a major company brand refresh
Oversee website content updates, including product launches, feature updates, legal pages, PR announcements, and blog content
Manage the publishing workflow for SEO-driven content
Partner with marketing operations and PR to support pressroom updates, banners, and HubSpot asset management
Maintain marketplace landing pages
Evaluate and introduce AI-driven content production tools
Drive data-informed decisions
Set up and execute A/B and multivariate tests
Own dashboards and reporting, providing actionable insights on SEO, CRO, and overall digital performance
Deliver clear readouts and recommendations to internal stakeholders

Requirements:

3-5+ years of experience in digital marketing, with a specific focus on SEO and CRO in a B2B or SaaS environment
Strong understanding of on-page, off-page, and technical SEO principles
Proven experience with A/B testing platforms (e.g., VWO, Optimizely) and methodologies to improve user experience and conversion rates
Proficiency in analytics platforms (Google Analytics, Amplitude, Looker Studio) and SEO tools (Ahrefs, SEMrush, Moz)
Familiarity with CMS systems (Contentful, HubSpot), web crawling tools (Screaming Frog), and basic HTML/CSS
Strong analytical and problem-solving skills with the ability to turn data into insights
Excellent communication, project management, and cross-functional collaboration skills

Nice to have:

Experience migrating or supporting website content or technical migrations
Experience in a high-growth, fast-paced startup environment
Background in fintech or financial services
Familiarity with AI tools for content ideation and production
Experience owning vendor relationships and digital marketing tools

What we offer:

A great 401(k) plan with a dollar-for-dollar employer match up to 4% of compensation
Top-of-the-line health plans, as well as dental and vision insurance
Competitive time off and parental leave
Addition Wealth: Unlimited access to digital tools, financial professionals, and a knowledge center
Lyra: Enhanced Mental Health Support for Employees and dependents
Carrot: Fertility healthcare and family forming benefits
Candidly: Student loan resource
Monthly work-from-home stipend
quarterly lifestyle stipend
Engaging team-building experiences

Additional Information:

Job Posted:
December 09, 2025

Employment Type:

Fulltime

Work Type:

Remote work

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Website Marketing Manager