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Sokin Logo Sokin · IT - Administration

Website Manager

United Kingdom, London · Job Posted December 12, 2025
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Job Description

Sokin is looking for a strategic, hands-on Website & SEO Manager to own and optimize our global web presence. You will be responsible for managing and improving our websites across markets - building high-performing landing pages, driving organic growth through SEO and ensuring every digital touchpoint is fast, functional and conversion-focused. This role will collaborate closely with the wider marketing function including product marketing, design, content, demand generation and regional teams to deliver localized, data-driven experiences that align with business goals and support growth campaigns.

Job Responsibility

  • Develop and own the website roadmap, aligning with marketing, sales and business goals
  • Manage end-to-end website operations, including content updates, landing page creation and new feature rollouts
  • Work within CMS platforms (WordPress, Webflow) to build, update and optimize site content at speed
  • Oversee hosting, domain and technical integrations
  • troubleshoot issues such as broken links, errors, and downtime
  • Collaborate with designers, developers and external agencies to execute redesigns, improvements and new projects
  • Set up and maintain analytics tools (Google Analytics, GA4, Tag Manager, Search Console, Microsoft Clarity, Crazy Egg, Hotjar, Heap)
  • Track KPIs: traffic, rankings, conversions, bounce rates and page performance
  • Run heatmaps, A/B testing and CRO experiments to enhance user experience (UX) and conversion rates
  • Provide regular performance reports with actionable insights to marketing, product and leadership teams
  • Continuously test, measure and refine strategies to drive lead generation and revenue
  • Manage the build of regionalized websites across multiple countries and markets, ensuring localized content, SEO alignment and compliance with local regulations
  • Partner with regional marketing teams to adapt messaging, optimize for local search engines and ensure cultural relevance
  • Implement scalable processes for website localization to support global expansion
  • Develop and implement on-page, off-page and technical SEO strategies to increase organic visibility
  • Conduct keyword research, competitor analysis and site audits to identify growth opportunities
  • Optimize metadata, headers, structured data, site speed, internal linking and content for ranking improvements
  • Build and manage backlink acquisition strategies using SEO tools (Ahrefs, SEMrush, Moz, Screaming Frog)
  • Stay ahead of Google algorithm updates, LLM’s and industry best practices
  • Implement and monitor website security protocols, firewalls and audits
  • Ensure compliance with GDPR and other data protection regulations
  • Respond to and resolve security incidents in a timely manner

Requirements

  • Bachelor’s degree in Marketing, Digital Media, Computer Science or a related field
  • 6 years of proven experience managing websites and SEO in a B2B environment
  • Proficiency with CMS platforms and other related tools (WordPress, Webflow, Calendly, Zapier, Typeform)
  • Knowledge of SEO tools (Ahrefs, SEMrush, Screaming Frog, Moz) and analytics platforms (Google Analytics, GA4, Google Tag Manager, Search Console)
  • Familiarity with HTML, CSS, and JavaScript basics (enough to make small technical edits)
  • Strong understanding of CRO, UX best practices and multi-market website management
  • Excellent project management, stakeholder management and communication skills
  • Analytical mindset with the ability to translate data into actionable growth strategies
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