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Sokin is looking for a strategic, hands-on Website & SEO Manager to own and optimize our global web presence. You will be responsible for managing and improving our websites across markets - building high-performing landing pages, driving organic growth through SEO and ensuring every digital touchpoint is fast, functional and conversion-focused. This role will collaborate closely with the wider marketing function including product marketing, design, content, demand generation and regional teams to deliver localized, data-driven experiences that align with business goals and support growth campaigns.
Job Responsibility:
Develop and own the website roadmap, aligning with marketing, sales and business goals
Manage end-to-end website operations, including content updates, landing page creation and new feature rollouts
Work within CMS platforms (WordPress, Webflow) to build, update and optimize site content at speed
Oversee hosting, domain and technical integrations
troubleshoot issues such as broken links, errors, and downtime
Collaborate with designers, developers and external agencies to execute redesigns, improvements and new projects
Set up and maintain analytics tools (Google Analytics, GA4, Tag Manager, Search Console, Microsoft Clarity, Crazy Egg, Hotjar, Heap)
Track KPIs: traffic, rankings, conversions, bounce rates and page performance
Run heatmaps, A/B testing and CRO experiments to enhance user experience (UX) and conversion rates
Provide regular performance reports with actionable insights to marketing, product and leadership teams
Continuously test, measure and refine strategies to drive lead generation and revenue
Manage the build of regionalized websites across multiple countries and markets, ensuring localized content, SEO alignment and compliance with local regulations
Partner with regional marketing teams to adapt messaging, optimize for local search engines and ensure cultural relevance
Implement scalable processes for website localization to support global expansion
Develop and implement on-page, off-page and technical SEO strategies to increase organic visibility
Conduct keyword research, competitor analysis and site audits to identify growth opportunities
Optimize metadata, headers, structured data, site speed, internal linking and content for ranking improvements
Build and manage backlink acquisition strategies using SEO tools (Ahrefs, SEMrush, Moz, Screaming Frog)
Stay ahead of Google algorithm updates, LLM’s and industry best practices
Implement and monitor website security protocols, firewalls and audits
Ensure compliance with GDPR and other data protection regulations
Respond to and resolve security incidents in a timely manner
Requirements:
Bachelor’s degree in Marketing, Digital Media, Computer Science or a related field
6 years of proven experience managing websites and SEO in a B2B environment
Proficiency with CMS platforms and other related tools (WordPress, Webflow, Calendly, Zapier, Typeform)
Knowledge of SEO tools (Ahrefs, SEMrush, Screaming Frog, Moz) and analytics platforms (Google Analytics, GA4, Google Tag Manager, Search Console)
Familiarity with HTML, CSS, and JavaScript basics (enough to make small technical edits)
Strong understanding of CRO, UX best practices and multi-market website management
Excellent project management, stakeholder management and communication skills
Analytical mindset with the ability to translate data into actionable growth strategies
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