This list contains only the countries for which job offers have been published in the selected language (e.g., in the French version, only job offers written in French are displayed, and in the English version, only those in English).
As a retail ecommerce business that sells domain names, web hosting, security solutions over 90% of our business and revenue comes from our website. The CRO manager is responsible for the front of site management and optimising the website for conversion. Your will ideate and own potential improvements and run experiments that boost the onsite sales from our website. The CRO manager will impact the following key metrics: Overall Conversion Rate; Improve the Customer Signup Rate; Increase additional product sales; Improve user engagement rate; Reduce bounce rates; Reduce cart & payment abandonment rates; Reduce churn rate caused due to website friction. We are a flexi-first business and value in-person collaboration and make an effort to get together when and where makes the most impact. This is a fixed term contract until February 2027.
Job Responsibility:
Oversee the design and layout of the e-commerce website, ensuring a seamless, engaging, and a conversion first user experience
Partner with the UX/UI designer and conduct user research and analyze data to identify pain points and areas for improvement in the customer signup and purchase journey
Analyse site performance data, including traffic patterns, user behavior, and conversion metrics, to identify opportunities for optimization
Implement A/B testing across copy, design, layout, pricing etc. and other CRO strategies to improve key performance indicators, such as cart abandonment rates, average order value, and checkout completion
Work with the marketing team to optimize landing pages, product pages, and calls to action
Develop and own the testing program to improve on-site conversion. Work closely with customer acquisition, head of commercial to run tests that align with our commercial goals
Build business cases based on test results, to inform future website design and volume, revenue growth Quickly interpret results, draw unique insights and clear recommendations for future experiments
Clearly communicate results to the rest of the business to the Director, Retail, Customer Acquisition lead and other team members
Monitor website analytics tools (e.g., Google Analytics, Hotjar, and other A/B testing tools) to track performance metrics and identify trends
Prepare and present regular reports on website performance, user behaviour, and conversion rates to senior management
Actively work with product and technical teams to implement changes, tests and gather data
Requirements:
Have a passion for Web Design or Digital Marketing
Bring demonstrable experience in CRO and already have a process for optimisation and reporting results
Enjoy a fast-paced environment
Bring the experience of optimising e-commerce websites for better user experience and conversion rates
Solid understanding of e-commerce, web design, or UX/UI design
Be curious, research, and ask questions
Be result and target driven and at the heart of our transformation
Demonstrate excellent communication skills, both oral and in writing whilst being a thought leader, provoking debate and articulating ideas as well as results to a wide range of stakeholders
Have exceptional organisational skills and attention to detail
Be a creative thinker, always thinking “how can we”
Show a strong desire to succeed, make a difference, and a passion for innovation and excellence
Ability to anticipate and identify problems, risks and challenges and apply effective creative and original thinking to problem solving.
Nice to have:
A proven track record of conversion optimisation and A/B testing
Analytical background and commercial awareness
Strong understanding of SEO principles and how they apply to web design
Subscription experience
What we offer:
We are collaborative, fair, consciously inclusive, and flexible
We trust, value, and support our people to make the difference
We believe that diversity of thought and experience provides the platform for innovation and creativity
We invest in the development of our people to drive our ambitions forward
We offer a range of benefits (including your choice of tech) and a competitive package
We offer a great work environment in an internationally successful enterprise in the online services industry