Webinar & Demand Generation Specialist Job at Valutico

Marketing Specialist - Demand Generation

As a Marketing Specialist, Demand Generation at Accordant, you will drive revenu...

Location

United States , Florham Park

Salary:

75000.00 - 95000.00 USD / Year

Accordant (NJ)

Expiration Date

Until further notice

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field
2-5 years of experience in B2B marketing, demand generation, email marketing, and/or campaign management roles
Experience marketing ERP, financial management, or other enterprise SaaS software solutions
Experience building and executing end-to-end marketing campaigns across the buyer journey, including top-of-funnel awareness, mid-funnel engagement, and bottom-funnel conversion programs
Experience creating and optimizing email marketing campaigns, including copywriting, email design and layout, CTA development, audience segmentation, nurture and drip programs, A/B testing, and performance analysis using metrics such as open rates, click-through rates, conversions, and pipeline generation
Strong written communication skills with the ability to create compelling messaging across multiple formats and channels
Experience working cross-functionally with sales, operations, product, or consulting teams
Strong analytical skills with the ability to interpret campaign data and make performance-driven recommendations
Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously
Self-motivated, adaptable, and comfortable operating in a fast-paced environment with evolving priorities

Job Responsibility

Own and execute full-funnel demand generation campaigns that drive awareness, lead generation, opportunity creation, and revenue growth
Manage campaigns end-to-end, including planning, messaging, audience segmentation, content development, execution, optimization, and reporting
Develop targeted marketing programs for specific industries, regional markets, and micro-vertical audiences to support growth initiatives
Support account-based marketing efforts by creating personalized campaigns for strategic accounts and high-value prospects
Create campaign content across multiple channels, including email, landing pages, blogs, webinars, social media, video, and digital advertising
Build and manage nurture/drip email programs that guide prospects through the buyer journey and increase engagement with Accordant's solutions and services
Leverage AI tools and emerging technologies to improve campaign planning, audience targeting, content creation, and workflow efficiency
Monitor campaign performance and analyze key metrics including engagement, conversion rates, pipeline contribution, opportunity generation, and revenue impact
Execute A/B testing initiatives across messaging, creative, calls-to-action, and campaign tactics to continuously improve results
Partner closely with SDRs and Account Executives to align campaign strategy, improve lead quality, and support effective follow-up processes

Fulltime

Senior Demand Generation Specialist

Working as a Campaign Specialist at Wind River means you have the opportunity to...

Location

United States , Troy, MI

Salary:

Not provided

Aptiv plc

Expiration Date

Until further notice

Requirements

3-5+ years in demand or content marketing, including a lead generation focus
Demonstrated track record of driving significant growth in demand and pipeline
Excellent project management skills
Experience working with Marketo, Salesforce, Demandbase (or 6Sense), ZoomInfo, LinkedIn ads, Google ads, and other Mar-Tech platforms
Ability to identify data-driven opportunities to generate, accelerate, and close pipeline
Ability to manage multiple campaigns and work assignments with a variety of internal components and requirements
A critical thinker, with first-rate oral and written communication skills
Positive attitude, team player and major contributor
Candidates must be legally authorized to work in the United States on a permanent basis - without requirement for any type of visa sponsorship/transfer, now, or at any time in future
Must be a local resident of the Metro Detroit, MI community with ability to work on campus

Job Responsibility

Actively contribute to the global Demand Generation objectives and goals including: demand creation, lead flow, content creation, and data analytics
Collaborate with sales, portfolio marketing and field marketing to create and execute on customized ABM (account-based marketing) campaign plans for key accounts and market segments with the objective to prospect new leads, engage existing customers, and accelerate pipeline growth
Use data, customer and competitive insights, and industry best practices to identify opportunities to create personalized demand campaigns and plays
Drive demand in vertical markets and for horizontal technology plays by maximizing use and reuse of content across marketing channels
Utilize the complete toolbox of a modern marketer, with digital and offline channels such as emails, events, webinars, seminars, direct mail, SEM, SEO, ABM, retargeting to engage our customers in a B2B (Business to Business) environment
Track campaign engagement, journey, attribution, insights, and ROI performance metrics. Use A/B testing and metrics to optimize campaigns

What we offer

Hybrid work model for workplace flexibility
Comprehensive health, dental, and life insurance
Short and long-term disability coverage
RRSP matching for financial security
Flexible time-off policies for work-life balance
Employee assistance program for mental well-being
Learning benefits, including a LinkedIn Learning subscription and seminars

Fulltime

Demand Generation Project Lead

We are looking for a Demand Generation Lead who will own and scale full-funnel d...

Location

United States , Tenafly

Salary:

Not provided

42DM

Expiration Date

Until further notice

Requirements

5+ years of experience in B2B demand generation or performance marketing
Experience working with B2B tech clients (agency experience preferred)
Strong understanding of full-funnel marketing and pipeline-driven KPIs
Proven experience owning end-to-end programs, including conversion paths, lifecycle nurture, and CRM measurement (not only paid execution)
Experience in launching webinar-led pipeline acceleration programs
Hands-on experience with paid media platforms (LinkedIn Ads, Google Ads)
Strong CRM analytics skills in HubSpot and or Salesforce (funnels, segmentation, cohort views, campaign reporting basics)
Ability to connect program performance to SQL and pipeline outcomes (sourced and influenced)
Experience with landing page and funnel CRO (briefing, testing, and iteration mindset)
Strong analytical mindset and comfort working with imperfect data

Job Responsibility

Develop and execute multi-channel demand generation programs aligned with client revenue goals
Audit CRM and pipeline data to validate the real ICP (conversion rates, win rate, ACV, sales cycle, stage conversion by segment)
Define TAL criteria where applicable: account selection logic, tiering, exclusions, refresh cadence, and activation lists
Define program hypotheses: which segment, which pain, which offer, and what success looks like in pipeline terms
Build structured program roadmaps across paid, ABM, outbound alignment, content, and lifecycle channels
Define and test offers by segment (webinars, assessments, demos, reports, ROI tools) and map them to funnel stage
Identify scalable growth opportunities based on data, performance insights, and customer feedback loops
Translate strategy into a program brief: ICP, offer, channels, funnel steps, assets, SLAs, measurement plan, and forecast
Build end-to-end conversion paths: landing pages, forms, thank you flows, retargeting pools, email nurture, and sales handoff
Activate programs across omnichannel channels, including: Paid media (LinkedIn, Google, Meta, programmatic where relevant), Content syndication and partners, Email marketing and lifecycle flows, Retargeting and reactivation, Landing page campaigns and funnel CRO initiatives

What we offer

Work flexibility — fully remote setup with adaptable hours, and the possibility of hybrid collaboration in part if desired
Paid time off — vacation, sick days, and company-wide holidays (with floating days included)
Professional development — access to HubSpot Academy, internal trainings, individual development plans, and reimbursement for approved external courses (subject to approval)
Company-provided equipment — including computer and key resources

Demand Generation Lead

Profound is on a mission to help companies understand and control their AI prese...

Location

United States , New York City

Salary:

150000.00 - 220000.00 USD / Year

Profound

Expiration Date

Until further notice

Requirements

6 or more years of experience in B2B demand generation, growth marketing, or integrated campaign management, including at least 2 years leading a team
Experienced building demand programs from scratch in high-velocity environments
Comfortable operating in ambiguity and making high-conviction decisions with incomplete information
Experienced implementing and operationalizing AI-native marketing technologies
Think in terms of pipeline and revenue rather than surface-level metrics such as clicks or impressions
Fluent in CAC, LTV, stage conversion rates, and channel ROI
Equally comfortable presenting strategy to executives and optimizing ad copy or landing pages in detail
Clear communicator who can make performance data legible to non-technical stakeholders
Willing to challenge best practices and test assumptions with evidence

Job Responsibility

Plan, execute, and optimize full-funnel demand generation programs across paid media, ABM, email nurture, SEO and SEM, webinars, partner channels, and social
Diagnose which two to three demand channels will drive efficient pipeline growth given our market position and go-to-market motion, build them from scratch, prove ROI, and scale
Own and evolve the marketing technology stack including marketing automation, CRM, ABM platforms, analytics, and paid media tools
Leverage AI-native platforms such as Clay, Qualified, and similar tools for lead enrichment, intent signal processing, content personalization, and campaign optimization
Build attribution models, pipeline forecasts, and performance dashboards to guide budget allocation and channel prioritization
Partner closely with Sales, RevOps, and Product Marketing to align on ICPs, lead scoring, SLAs, and pipeline handoff processes
Run disciplined A and B tests across creative, audiences, and channels, treating every campaign as a measurable experiment
Document and scale repeatable playbooks across segments, geographies, and buyer personas
Mentor and develop demand generation specialists and marketing operations professionals as the team grows

What we offer

equity
a full range of benefits and perks

Fulltime

Demand Generation Manager

We are seeking a proactive and energetic Demand Generation Manager to support th...

Location

United States , Boston

Salary:

98000.00 - 123500.00 USD / Year

Assessfirst

Expiration Date

Until further notice

Requirements

Bachelor’s Degree in marketing, communications, or related field
4+ years of relevant work experience in programs, preferably in a high tech environment
Proven success in programs and project management
Ability to work in a fast-paced environment with multiple stakeholders
Demonstrated ability to organize, prioritize, and multitask under tight deadlines
Detail oriented individual that takes initiative to define and improve processes
Working knowledge of Hubspot, Salesforce, & 6Sense
Experience with marketing reporting
Ability to travel when necessary
periodic international travel required (Paris)

Job Responsibility

Drive the creation of lead generation campaigns that generate marketing qualified leads, new sales opportunities, and increased Mirakl awareness
Develop integrated email nurture campaigns working closely with the Senior Marketing Specialist to ensure alignment across digital channels
Demand generation program development and execution, including email nurture campaigns, webinars, and 3rd party programs
End-to-end development and execution of Mirakl-hosted webinars
Collaborate closely with the sales team ensuring that demand generation strategies are effectively supporting pipeline development
Responsible for campaign setup and operations including: Hubspot, Salesforce, & 6Sense
Support launch and distribution of new content marketing assets, press releases, and customer announcements
Closely track and analyze the effectiveness of marketing campaigns and programs
Manage vendor relationships

What we offer

health
dental
401(k) match plan
commuter
PTO

Fulltime

Marketing Specialist, Global Programs

As a Marketing Specialist for Global Programs, you will sit at the intersection ...

Location

United States

Salary:

86000.00 - 118000.00 USD / Year

Wiz

Expiration Date

July 31, 2026

Requirements

Bachelor's degree in Marketing, Business, Communications, a related field, or equivalent practical experience
2 years of experience in B2B marketing, campaign operations, or demand generation within the technology, Enterprise SaaS, or cloud computing sector

Job Responsibility

Own Webinar Logistics & Virtual Events: Manage the end-to-end operational execution of Wiz-hosted webinars and digital events. This includes landing page configuration, audience segmentation, promotion streams, live logistics coordination, and post-event lead routing pipelines
Manage 'Always On' Demand Programs: Coordinate the day-to-day delivery and execution of our perpetual pipeline networks, including intent-driven survey campaigns and specialized B2B vendor networks (e.g., SimplyDirect, BrightTALK)
Deploy Templatized Programs for Scale: Package centralized Google Cloud/Wiz strategies into highly standardized, turnkey program templates. Enable regional field marketing teams by providing pre-packaged messaging, automated email workflows, creative assets, and execution playbooks that allow initiatives to scale globally with minimal friction
Drive Cross-Functional Velocity: Partner closely with internal teams across digital marketing, product marketing, field operations, and Business Development Representatives (BDRs) to ensure flawless program delivery timelines and asset coordination

What we offer

Medical, dental and vision insurance
Home Office Setup reimbursement
Flexible Spending Accounts
Monthly Connectivity reimbursement
Employee Assistance Program (EAP)
Short- and Long-term Disability Insurance
Life & Accident Insurance
401(k) Retirement Savings Plan (with employer match)
Flexible paid time off + 11 paid holidays
Paid leave programs, including parental, pregnancy health, medical and bereavement leave

Fulltime

Ai Marketing Specialist

We are looking for an AI Marketing Specialist to join a CPA firm on a Long-term ...

Location

United States , San Ramon

Salary:

Not provided

Robert Half

Expiration Date

Until further notice

Requirements

3–5 years of B2B marketing experience with a track record of contributing to demand generation results
experience in service-based industries is preferred
Strong foundation in audience segmentation, campaign development, messaging strategy, and multi-channel marketing execution
Ability to simplify technical or AI-related concepts into business-oriented positioning that resonates with target industries
Experience coordinating cross-functional projects involving multiple stakeholders while managing shifting priorities with minimal supervision
Excellent written and verbal communication skills, including the ability to work effectively with senior leaders and subject matter experts
Proficiency with marketing technology platforms and analytics tools
experience with project management systems such as Workfront is a plus
Familiarity with industry-focused marketing for sectors such as manufacturing, service-based industries, nonprofit, real estate, or private equity is advantageous
Experience with digital marketing tools and channels, including Google Ads, Google Analytics, AdWords, and email campaign execution

Job Responsibility

Design and launch integrated demand generation initiatives across digital channels, email programs, webinars, and paid promotions to increase marketing leads and pipeline growth
Translate AI service capabilities into audience-focused messaging and value narratives by partnering with internal experts and marketing stakeholders
Develop and coordinate industry-relevant content such as case studies, insight pieces, videos, infographics, and social media assets that support campaign goals
Lead the planning and execution of webinars and events, including promotion strategy, attendee engagement, and delivery coordination with internal teams
Collaborate with sales, inbound marketing, and brand or creative partners to keep campaigns aligned, timely, and consistent with organizational standards
Monitor campaign results across channels, analyze engagement and conversion data, and recommend adjustments to improve performance
Manage several marketing initiatives at once using project management tools, maintaining clear schedules, responsibilities, and follow-up actions
Support follow-up planning with sales stakeholders to strengthen lead progression and improve conversion outcomes

What we offer

Medical
vision
dental
life and disability insurance
401(k) plan

Fulltime

Content Strategist

You love a little shock: you're down for a little awe. You're ready to write abo...

Location

Salary:

Not provided

Q6 Cyber

Expiration Date

Until further notice

Requirements

3+ years creating B2B content for SaaS or data products (fraud or cybersecurity solutions preferred) and a genuine enthusiasm for the mission of combating cybercrime and fraud
Excellent writing skills that are complemented and accelerated by AI
Ability to identify preferred tools and map AI-integration frameworks for content creation
Deep understanding of performance across formats (reports, case studies, webinars, blogs) and proven experience acting as the primary steward of a company's brand voice
Expertise in SEO / GEO / AEO and leveraging these insights for positioning
Proven experience using performance intelligence tools (e.g., Semrush) to inform content strategy
Highly experiment-driven, comfortable iterating fast from imperfect inputs, and passionate about transforming complex intelligence into high-impact, educational assets
Exceptional ability to communicate process, pacing, and content performance metrics clearly, confidently, and constructively, especially when partnering with sales and demand generation stakeholders

Job Responsibility

Give our brand personality
let's be a little edgy
Help us build and steward the balance of authoritative educational insights for risk leaders and eye-popping headlines that stop the scroll
You'll act as the primary steward of the company's voice, ensuring consistency, authority, and resonance across all channels
Partner with our best-in-class intelligence team to transform proprietary fraud research into high-impact, educational content
Design and execute tests that translate complex findings into high-visibility formats, including white papers, case studies, and webinars
Be the primary content builder fueling the marketing engine, focused particularly on engagement
Fuel the marketing engine by creating and iterating on social media content, high-conversion website copy, blog posts, and multi-touch campaign emails working hand-in-hand with our demand generation specialist
Use insights from SEO, GEO (Generative Engine Optimization), and AEO (Answer Engine Optimization) to shape core messaging and drive discoverability
Use these tools (currently using Semrush) to gather intelligence on our top-of-funnel impact and messaging performance

What we offer

Competitive compensation package and comprehensive benefits package

Fulltime

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Webinar & Demand Generation Specialist

Job Description

Job Responsibility

Requirements

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