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We are seeking a Web Specialist with a strong focus on SEO to manage, optimize, and expand our digital footprint. This role is responsible for web page creation and maintenance, on-site SEO and GEO optimization, linkbuilding, and ensuring site architecture supports both user experience and search visibility. The ideal candidate combines technical expertise with content optimization skills to drive measurable improvements in organic traffic and lead generation.
Job Responsibility:
Create, update, and maintain company web pages and blogs, including where needed, copywriting, page structure optimization, CTA placement, and conversion optimization
Ensure site architecture and hierarchy support usability and SEO best practices
Implement on-site SEO and GEO optimization strategies to improve rankings and visibility
Fix technical issues impacting organic visibility, collaborating closely with the developers team
Conduct keyword and topic research to guide content development
Develop and execute link-building initiatives to strengthen domain authority
Monitor and optimize site performance, including page speed, mobile responsiveness, and technical SEO factors
Perform regular technical SEO audits to identify crawl issues, broken links, duplicate content, and indexing errors
Implement schema markup and structured data to improve search visibility and rich results
Manage local SEO efforts, including Google Business Profile optimization and geo-targeted landing pages
Monitor competitor websites and strategies to identify opportunities and gaps
Stay ahead of Google algorithm updates and adjust strategies accordingly