Web & SEO Specialist

• Create, update, and maintain company web pages and blogs, including where needed, copywriting, page structure optimization, CTA placement, and conversion optimization
• Ensure site architecture and hierarchy support usability and SEO best practices
• Implement on-site SEO and GEO optimization strategies to improve rankings and visibility
• Fix technical issues impacting organic visibility, collaborating closely with the developers team
• Conduct keyword and topic research to guide content development
• Develop and execute link-building initiatives to strengthen domain authority
• Monitor and optimize site performance, including page speed, mobile responsiveness, and technical SEO factors
• Perform regular technical SEO audits to identify crawl issues, broken links, duplicate content, and indexing errors
• Implement schema markup and structured data to improve search visibility and rich results
• Manage local SEO efforts, including Google Business Profile optimization and geo-targeted landing pages
• Monitor competitor websites and strategies to identify opportunities and gaps
• Stay ahead of Google algorithm updates and adjust strategies accordingly
• Optimize Coherent's presence within AI-powered search ecosystems (ChatGPT, Perplexity, Gemini, etc.)
• Develop tactics to improve visibility and citation frequency in AI-generated results
• Collaborate with content creators to align topics with SEO opportunities
• Optimize content for keywords, meta descriptions, headers, and internal linking
• Publish organic social posts to promote new web pages and blogs
• Ensure consistent messaging and branding across digital channels
• Track and report on SEO performance metrics including rankings, traffic, and conversions
• Provide insights and recommendations for continuous improvement
• Maintain and leverage SEO tools such as SEMrush, Ahrefs, Screaming Frog, and Google Search Console

• Several years of experience in website management, page optimization, SEO management, preferably in B2B technology or software services
• Strong knowledge of on-site SEO, link-building, and technical SEO
• Experience with structured data and schema markup and its impact on SERP features
• Proven track record in local SEO and geo-targeted campaigns
• Ability to conduct competitive SEO analysis and translate findings into actionable strategies
• Familiarity with CMS platforms (Hubspot)
• Advanced proficiency in SEO analytics tools (Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog)
• English language proficiency required
• Russian language skills preferred but not required

Russian language skills

• Technical and non-technical training for professional and personal growth
• Internal conferences and meetups to learn from industry experts
• Support and mentorship from an experienced employee to help you professional grow and development
• Internal startup incubator
• Health insurance
• English courses
• Sports activities to promote a healthy lifestyle
• Flexible work options, including remote and hybrid opportunities
• Referral program for bringing in new talent
• Work anniversary program and additional vacation days