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We are seeking a highly organized, detail-oriented Web Project Manager & Web Specialist to support our Conversion Rate Optimization (CRO) and web experience initiatives. This role is split between project management (approximately 35–40%) and hands-on web execution (approximately 60–65%), supporting the planning, execution, QA, and rollout of CRO tests and broader web enhancements. This role works closely with the Web Experience, UX, Development, Analytics, and agency partners to ensure CRO initiatives and web updates are delivered accurately, on time, and aligned to testing and business objectives.
Job Responsibility:
Own day-to-day project coordination for CRO initiatives, ensuring tests move efficiently from intake through launch and rollout
Create and maintain CRO test briefs, ensuring documentation accurately reflects what is ultimately launched and tested
Own and manage the CRO QA process, including: Preparing QA checklists and documentation, Sending QA communications and calendar reminders, Coordinating QA timelines across cross-functional stakeholders, Performing hands-on QA to validate test accuracy and functionality
Maintain CRO project tracking artifacts, including Monday boards and rollout trackers
Manage the rollout process for winning CRO tests, including weekly review of rollout status with analytics, UX, and development partners
Support continuous improvement of CRO workflows, documentation, and ways of working
Participate in sprint planning, backlog grooming, and prioritization discussions with web and development teams
Test Drupal components, modules, and web forms as part of each development release
Build and maintain web pages using Drupal (Lightning Builder), including ongoing content updates and site maintenance
Partner closely with content, UX, and SEO teams to support net-new and existing content updates
Support QA and UAT planning and execution in partnership with development and IT teams
Collaborate with vendors and agency partners to troubleshoot issues related to CMS access, tickets, QA, and design files
Contribute to occasional one-off projects such as competitive analysis, heatmapping, and experience audits
Stay current on digital marketing, CRO, web technology, and CMS best practices
Requirements:
2–3+ years of experience in digital marketing, web production, or CRO-adjacent roles
Strong understanding of enterprise CMS platforms and development workflows, including ticket writing and QA processes
Hands-on experience authoring and maintaining content in enterprise CMS platforms such as Drupal, AEM, or Sitecore
Proficiency translating designs from Figma (or similar tools) into live CMS pages
Project management skills with the ability to manage multiple workstreams simultaneously
Strong communication skills with the ability to translate between technical and nontechnical stakeholders
Experience with project management and tracking tools like Monday.com, Jira, Asana, or Azure DevOps
Working knowledge of HTML and CSS
High attention to detail, particularly related to QA, testing accuracy, and launch readiness
Strong problem-solving skills with a proactive approach to identifying and removing blockers
Ability to adapt quickly to changing priorities in a fast-paced environment