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Coralogix Logo Coralogix · IT - Software Development

Web Product Manager

United States, Boston Employment contract 103000.00 - 129963.00 USD / Year · Job Posted May 29, 2026
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Job Responsibility

  • Drive organic discovery across traditional and AI-era search
  • GEO (ChatGPT, Perplexity, Gemini, Claude, Grok) is a primary investment, and AEO (featured snippets, People Also Ask, zero-click) is core
  • Own technical SEO: Core Web Vitals, page speed, schema markup, CDN configuration, crawl efficiency
  • Define keyword and topic strategy by funnel stage with content and product marketing
  • manage the AI content/SEO agency day-to-day (calendar, brief quality, output accountability)
  • Build and maintain GEO measurement: AI referral traffic and brand citation rate in AI-generated responses
  • Optimize the full funnel — visitor to demo and visitor to free trial (try.coralogix.com) — with free trial signups tracked as a standalone growth metric
  • Implement and optimize the website AI SDR for real-time, multi-path engagement, not just 'book a meeting'
  • Define and test PLG landing paths: free trial flows, product-led signup entry points, and self-serve onboarding handoffs
  • Run A/B and real-time experimentation on CTAs, hero copy, and landing pages
  • Track free trial signups as a standalone growth metric, not just within cohorts
  • Own the WordPress CMS: publishing workflow, plugins, performance, and uptime
  • Manage the web development contractor — briefs, approvals, QA, deployments, and stakeholder coordination
  • Own conversion action setup and thank-you page tagging for paid campaigns
  • maintain marketing automation forms, gated content, and lead routing
  • Oversee web accessibility compliance
  • Own all positioning-driven website changes: homepage hero, product nav, solution pages, use-case pages
  • Coordinate with product marketing, brand, and design on net-new pages and campaign landing pages
  • partner with DevRel and product marketing on the blog series, technical guides, and content calendar
  • Own attribution tracking, full-funnel web reporting, and the web-to-pipeline connection — sessions and pageviews are inputs, not outputs
  • Partner with data and analytics on warehouse dashboards (organic traffic by source, conversion rate by page, PLG signup cohorts, session-to-pipeline attribution)
  • Define and own website KPIs: organic traffic growth, free trial signup rate, demo conversion rate, AI/LLM referral share, AI SDR engagement

Requirements

  • 3 to 6 years in a B2B SaaS web PM, growth PM, or digital marketing role
  • Deep SEO/GEO fluency: understands both technical SEO and AI-era search (GEO, AEO, LLM citation optimization). Not just someone who 'does SEO'
  • Hands-on with WordPress, GA4, Google Tag Manager, and conversion tracking. You can do things, not just delegate them
  • PLG mindset: has owned or materially contributed to self-serve signup flows, not just inbound demo forms
  • Experience with A/B testing, landing page optimization, and website personalization or AI SDR tools
  • Can write a clear brief, review developer output, and QA a page. Not a pure PM who only writes tickets
  • Marketing automation form and lead routing familiarity a strong plus
  • Data-literate: reads attribution funnels, pulls from BI dashboards, and acts on what you find
  • Strong communicator across marketing, product, sales, and engineering

Nice to have

Marketing automation form and lead routing familiarity

What we offer

  • comprehensive and inclusive employee benefits for healthcare, dental, and mental health benefits
  • 401(k) plan and match
  • paid sick time and paid time off
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