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Web Product Lead

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Heidi

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Location:
Australia , Melbourne

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Category:
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Salary:

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Job Description:

We’re looking for a Web Product Lead to lead the website as a product, accountable for its strategy, outcomes, and evolution over time. This role is about maximising business and user impact: improving conversion, engagement, clarity, and trust across the entire website. You’ll define what success looks like, set a clear roadmap, and continuously improve the site using data, experimentation, and fast feedback loops. The website is not a delivery project or a marketing asset alone — it’s a core part of the product experience, especially for users who haven’t signed up yet. Progress matters more than polish. You’ll prioritise learning, momentum, and measurable upside over perfect execution.

Job Responsibility:

  • Lead the website as a product
  • Define and evolve logged‑out product experiences
  • Drive conversion, experimentation, and learning
  • Set direction across the full footprint
  • Use AI to increase leverage and speed
  • Enable contribution and scalability
  • Partner with a small web squad
  • Maintain strong fundamentals

Requirements:

  • Experience leading or shaping high‑impact websites in product‑led, ecommerce, or content‑driven environments
  • Direct involvement in driving conversion, engagement, or growth outcomes
  • Seniority matters less than judgment, accountability, and follow‑through
  • Strong intuition for user behaviour, grounded in data and evidence
  • Comfortable working with hypotheses, experiments, and imperfect information
  • Motivated by measurable impact rather than output
  • Ruthlessly prioritises what matters most
  • Biases toward shipping, learning, and iterating
  • Makes clear calls and moves things forward
  • Uses AI as part of everyday product workflows
  • Thinks in leverage, systems, and compounding efficiency
  • Curious and proactive about new tools and approaches
  • Technically fluent enough to make good product and prioritisation decisions
  • Strong appreciation for UX, design quality, and brand expression
  • Works effectively with engineers and designers without micromanagement
What we offer:
  • Flexible hybrid working environment, with 3 days in the office
  • A generous personal development budget of $500 per annum
  • Learn from some of the best engineers and creatives, joining a diverse team
  • Become an owner, with shares (equity) in the company
  • The rare chance to create a global impact as you immerse yourself in one of Australia’s leading healthtech startups
  • If you have an impact quickly, the opportunity to fast track your startup career

Additional Information:

Job Posted:
February 18, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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