CrawlJobs Logo
Heidi Logo Heidi · IT - Software Development

Web Product Lead

Australia, Sydney · Job Posted February 18, 2026
Apply Position
Job Link Share

Job Description

We’re looking for a Web Product Lead to lead the website as a product, accountable for its strategy, outcomes, and evolution over time. This role is about maximising business and user impact: improving conversion, engagement, clarity, and trust across the entire website. You’ll define what success looks like, set a clear roadmap, and continuously improve the site using data, experimentation, and fast feedback loops. The website is not a delivery project or a marketing asset alone — it’s a core part of the product experience, especially for users who haven’t signed up yet. Progress matters more than polish. You’ll prioritise learning, momentum, and measurable upside over perfect execution.

Job Responsibility

  • Lead the website as a product with clear goals, metrics, and trade‑offs
  • Define and evolve logged‑out product experiences
  • Drive conversion, experimentation, and learning
  • Set direction across the full footprint with an outcome‑driven roadmap
  • Use AI to increase leverage and speed across analysis, ideation, copy, design, and delivery
  • Enable contribution and scalability by establishing patterns and principles
  • Partner with a small web squad of engineers and a designer
  • Maintain strong fundamentals in performance, accessibility, SEO, and reliability

Requirements

  • Experience leading or shaping high‑impact websites in product‑led, ecommerce, or content‑driven environments
  • Direct involvement in driving conversion, engagement, or growth outcomes
  • Strong intuition for user behaviour, grounded in data and evidence
  • Comfortable working with hypotheses, experiments, and imperfect information
  • Technically fluent enough to make good product and prioritisation decisions
  • Strong appreciation for UX, design quality, and brand expression
  • Works effectively with engineers and designers without micromanagement
  • Uses AI as part of everyday product workflows
  • Curious and proactive about new tools and approaches

Nice to have

  • Seniority matters less than judgment, accountability, and follow‑through
  • Motivated by measurable impact rather than output
  • Ruthlessly prioritises what matters most
  • Biases toward shipping, learning, and iterating
  • Makes clear calls and moves things forward
  • Thinks in leverage, systems, and compounding efficiency

What we offer

  • Flexible hybrid working environment, with 3 days in the office
  • A generous personal development budget of $500 per annum
  • Learn from some of the best engineers and creatives, joining a diverse team
  • Become an owner, with shares (equity) in the company
  • The rare chance to create a global impact in a leading healthtech startup
  • Opportunity to fast track your startup career
Heidi - All Job Offers

Looking for more opportunities?

Search for other job offers that match your skills and interests.

Suggested Tags: Frontend Developer Secretary Talent Manager Salesforce Administrator Data Analyst
Similar Jobs for

Web Product Lead

8 matching positions

Web Product Lead

We’re looking for a Web Product Lead to lead the website as a product, accountab...
Location
Location
United Kingdom , London
Salary
Salary:
Not provided
heidihealth.com Logo
Heidi
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Experience leading or shaping high‑impact websites in product‑led, ecommerce, or content‑driven environments
  • Direct involvement in driving conversion, engagement, or growth outcomes
  • Strong intuition for user behaviour, grounded in data and evidence
  • Comfortable working with hypotheses, experiments, and imperfect information
  • Ruthlessly prioritises what matters most
  • Biases toward shipping, learning, and iterating
  • Uses AI as part of everyday product workflows
  • Technically fluent enough to make good product and prioritisation decisions
  • Strong appreciation for UX, design quality, and brand expression
  • Works effectively with engineers and designers without micromanagement
Job Responsibility
Job Responsibility
  • Lead the website as a product
  • Define and evolve logged‑out product experiences
  • Drive conversion, experimentation, and learning
  • Set direction across the full footprint
  • Use AI to increase leverage and speed
  • Enable contribution and scalability
  • Partner with a small web squad
  • Maintain strong fundamentals
What we offer
What we offer
  • Flexible hybrid working environment, with 3 days in the office
  • A generous personal development budget of $500 per annum
  • Learn from some of the best engineers and creatives, joining a diverse team
  • Become an owner, with shares (equity) in the company
  • Fulltime
Read More
Arrow Right

Web Product Lead

We’re looking for a Web Product Lead to lead the website as a product, accountab...
Location
Location
Australia , Melbourne
Salary
Salary:
Not provided
heidihealth.com Logo
Heidi
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Experience leading or shaping high‑impact websites in product‑led, ecommerce, or content‑driven environments
  • Direct involvement in driving conversion, engagement, or growth outcomes
  • Seniority matters less than judgment, accountability, and follow‑through
  • Strong intuition for user behaviour, grounded in data and evidence
  • Comfortable working with hypotheses, experiments, and imperfect information
  • Motivated by measurable impact rather than output
  • Ruthlessly prioritises what matters most
  • Biases toward shipping, learning, and iterating
  • Makes clear calls and moves things forward
  • Uses AI as part of everyday product workflows
Job Responsibility
Job Responsibility
  • Lead the website as a product
  • Define and evolve logged‑out product experiences
  • Drive conversion, experimentation, and learning
  • Set direction across the full footprint
  • Use AI to increase leverage and speed
  • Enable contribution and scalability
  • Partner with a small web squad
  • Maintain strong fundamentals
What we offer
What we offer
  • Flexible hybrid working environment, with 3 days in the office
  • A generous personal development budget of $500 per annum
  • Learn from some of the best engineers and creatives, joining a diverse team
  • Become an owner, with shares (equity) in the company
  • The rare chance to create a global impact as you immerse yourself in one of Australia’s leading healthtech startups
  • If you have an impact quickly, the opportunity to fast track your startup career
  • Fulltime
Read More
Arrow Right

Ai Discovery + Web Personalization Product Manager (Agentic Web Lead)

Microsoft’s mission is to empower every person and every organization on the pla...
Location
Location
United States , Redmond
Salary
Salary:
119800.00 - 234700.00 USD / Year
https://www.microsoft.com/ Logo
Microsoft Corporation
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor's Degree AND 5+ years experience in product/service/program management or software development OR equivalent experience
  • Bachelor's Degree AND 8+ years experience in product/service/program management or software development OR equivalent experience
  • 2+ years experience taking a product, feature, or experience to market (e.g., design, addressing product market fit, and launch, internal tool/framework)
  • 4+ years experience improving product metrics for a product, feature, or experience in a market (e.g., growing customer base, expanding customer usage, avoiding customer churn)
  • 4+ years experience disrupting a market for a product, feature, or experience (e.g., competitive disruption, taking the place of an established competing product)
  • Proven ability to translate AI-driven customer experiences into clear requirements, guardrails, and scalable operating models (assistants, decisioning, retrieval, or adjacent systems)
  • Strong understanding of structured data (Schema.org), page semantics, content extractability, and how AI/answer systems retrieve, rank, and reference content
  • Strong understanding of information architecture, modular content systems, funnels, attribution considerations, and Core Web Vitals
Job Responsibility
Job Responsibility
  • Own the Agentic Web strategy and operating model: Define the annual vision and roadmap across AI discovery, personalization, and on-site agent journeys, with clear intake, prioritization, and operating rhythms to sustain optimization at scale
  • Run AI discovery, AEO (Answer Engine Optimization) end to end: Set standards for answer-ready content and machine interpretability, and continuously monitor, troubleshoot, and evolve performance with SEO (Search Engine Optimization), content, and engineering as answer engines change
  • Launch and manage web personalization as a product: Own the full lifecycle from requirements and launch through ongoing roadmap delivery, tuning, and continuous improvement based on business priorities and customer signals
  • Ensure personalization platform reliability: Define SLAs, instrumentation, monitoring, and quality gates (signal freshness, latency, delivery health), and drive incident response and post-incident improvements with engineering and analytics
  • Productize and operate interactive agent experiences: Define agent vision and requirements, then own post-launch iteration of intent capture, journey handoffs, escalation paths, and recommendation quality through measurable learning loops
  • Build and maintain the intent and content model: Steward the unified intent layer, taxonomy, metadata, and module mapping that connects discovery signals, in-session behavior, and agent context so the system stays scalable and governable
  • Lead measurement and experimentation for long-term lift: Own dashboards and performance reviews, run an ongoing test-and-learn cadence to prove incrementality, scale winners, retire underperformers, and align cross-functional teams on actions and outcomes
  • Champion trust, safety, and governance: Embed privacy, accessibility, accuracy, provenance, and brand-voice guardrails into both launches and ongoing operations, ensuring the system remains compliant and trustworthy as content and models evolve
  • Fulltime
Read More
Arrow Right

AI Discovery + Web Personalization Product Manager (Agentic Web Lead)

Microsoft’s mission is to empower every person and every organization on the pla...
Location
Location
United States , Redmond
Salary
Salary:
106400.00 - 203600.00 USD / Year
https://www.microsoft.com/ Logo
Microsoft Corporation
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor's Degree in Business, Marketing, Communications, Finance, Engineering, or related field AND 5+ years of marketing operations, program management, project management, or related experience OR equivalent experience.
  • Master's Degree in Business, Marketing, Communications, Finance, Engineering, or related field AND 5+ years of marketing operations, program management, project management, or related experience OR Bachelor's Degree in Business, Marketing, Communications, Finance, Engineering, or related field AND 8+ years of marketing operations, program management, project management, or related experience OR equivalent experience.
  • 3+ years technology/process improvement experience.
Job Responsibility
Job Responsibility
  • Own the Agentic Web strategy and operating model: Define the annual vision and roadmap across AI discovery, personalization, and on-site agent journeys, with clear intake, prioritization, and operating rhythms to sustain optimization at scale.
  • Run AI discovery (AEO - Answer Engine Optimization) end to end: Set standards for answer-ready content and machine interpretability, and continuously monitor, troubleshoot, and evolve performance with SEO (Search Engine Optimization), content, and engineering as answer engines change.
  • Launch and manage web personalization as a product: Own the full lifecycle from requirements and launch through ongoing roadmap delivery, tuning, and continuous improvement based on business priorities and customer signals.
  • Ensure personalization platform reliability: Define Service Level Agreements, instrumentation, monitoring, and quality gates (signal freshness, latency, delivery health), and drive incident response and post-incident improvements with engineering and analytics.
  • Productize and operate interactive agent experiences: Define agent vision and requirements, then own post-launch iteration of intent capture, journey handoffs, escalation paths, and recommendation quality through measurable learning loops.
  • Build and maintain the intent and content model: Steward the unified intent layer, taxonomy, metadata, and module mapping that connects discovery signals, in-session behavior, and agent context so the system stays scalable and governable.
  • Lead measurement and experimentation for long-term lift: Own dashboards and performance reviews, run an ongoing test-and-learn cadence to prove incrementality, scale winners, retire underperformers, and align cross-functional teams on actions and outcomes.
  • Champion trust, safety, and governance: Embed privacy, accessibility, accuracy, provenance, and brand-voice guardrails into both launches and ongoing operations, ensuring the system remains compliant and trustworthy as content and models evolve.
  • Fulltime
Read More
Arrow Right

Digital Product Lead - Web Squad

As a Digital Product Lead for Vodafone’s Web Platforms (Vodafone.com.tr & micro ...
Location
Location
Türkiye , İstanbul
Salary
Salary:
Not provided
vodafone.com Logo
Vodafone
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • BSc. degree in Engineering, Business administration or Economics
  • Advanced verbal and written communication skills in English
  • Strong leadership qualities
  • Clear communicator
  • Able to balance the needs of partners from different disciplines and teams
  • Interested in crafting product requirements based on research and data
  • Experienced in A/B testing and conversion optimization (Adobe Target)
  • Knowledge on Mar-tech tools (Adobe Analytics, Google Analytics, Adobe AAM, Adobe Target, Semrush, SEO)
  • Good at data analysis and data driven decision making ability
  • Care about continuous learning
Job Responsibility
Job Responsibility
  • Own the product vision and roadmap for Vodafone.com.tr and related micro sites
  • Manage and evolve customer journeys for users by collaborating with Marketing, Growth, Care, CX, IT, Operations, Legal and other stakeholders
  • Continuously improve digital customer experience through UX enhancements, capability expansion, and funnel optimization to boost web traffic, conversion and sales
  • Identify, prioritize and lead new digital customer & revenue opportunities, stakeholders, builds sustainable relationships to drive increased business performance and best value outcomes
  • Own and continuously improve Vodafone.com.tr SEO Health Score by identifying and resolving technical SEO issues, ensuring all pages meet best practices and integrating new SEO-driven pages
  • Leverage Semrush and Google Search Console to monitor site health and organic performance, translating insights into prioritized backlog actions and technical improvements
  • Use data and analytic tools effectively (Adobe Analytics, Google Analytics, Semrush, Google Search Console, Content and CMS Management) to resolve customer issues and to identify and eradicate unnecessary challenges
  • Apply data management platforms (CDP, CVM Clusters, Big Data Models) to understand audiences, build segment and deliver unique audience profiles so digital channels can be personalized effectively
  • Formulate hypotheses for, construct and execute A/B tests in order to maintain a deep understanding of customer needs, personas, and journeys
  • Understand and leverage digital channels and technologies (e.g. iOS, Android, HTML, AI, Cloud, ML, GEO, etc.) that change the environment
What we offer
What we offer
  • Vflexy: Flexible Benefits Program
  • Hybrid working kit
  • Ergonomic kit allowance
  • Digital meal voucher
  • Flexible transportation allowance
  • Employee assistance hotline & counselling
  • Comprehensive and flexible private health insurance
  • Discounted price deals for wide range of products & services
  • Fulltime
Read More
Arrow Right

Sr. Product Manager - Web Personalization (Agentic Web)

Microsoft’s mission is to empower every person and every organization on the pla...
Location
Location
United States , Redmond
Salary
Salary:
106400.00 - 203600.00 USD / Year
https://www.microsoft.com/ Logo
Microsoft Corporation
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor's Degree in Business, Marketing, Communications, Finance, Engineering, or related field AND 5+ years of marketing operations, program management, technical product management or related experience OR equivalent experience
  • 3+ years technology/process improvement experience
  • 8+ years in web personalization, SEO/AEO, or digital experience roles, with demonstrated ownership of roadmaps and measurable outcomes
  • Understanding of information architecture, modular content systems, funnels, attribution constraints, and Core Web Vitals
  • 2+ years experience taking a product, feature, or experience to market (e.g., design, addressing product market fit, and launch, internal tool/framework)
  • Experience with content modeling, metadata/taxonomy design, and modular design systems that support dynamic assembly at scale
  • Understanding of privacy, consent, and data minimization principles for personalization, measurement, and AI-assisted experiences
Job Responsibility
Job Responsibility
  • Own the Agentic Web strategy and operating model: Define the annual vision and roadmap across AI discovery, personalization, and on-site agent journeys, with clear intake, prioritization, and operating rhythms to sustain optimization at scale
  • Run AI discovery (AEO) end to end: Set standards for answer-ready content and machine interpretability, and continuously monitor, troubleshoot, and evolve performance with SEO, content, and engineering as answer engines change
  • Launch and manage web personalization as a product: Own the full lifecycle from requirements and launch through ongoing roadmap delivery, tuning, and continuous improvement based on business priorities and customer signals
  • Ensure personalization platform reliability: Define SLAs, instrumentation, monitoring, and quality gates (signal freshness, latency, delivery health), and drive incident response and post-incident improvements with engineering and analytics
  • Productize and operate interactive agent experiences: Define agent vision and requirements, then own post-launch iteration of intent capture, journey handoffs, escalation paths, and recommendation quality through measurable learning loops
  • Build and maintain the intent and content model: Steward the unified intent layer, taxonomy, metadata, and module mapping that connects discovery signals, in-session behavior, and agent context so the system stays scalable and governable
  • Lead measurement and experimentation for long-term lift: Own dashboards and performance reviews, run an ongoing test-and-learn cadence to prove incrementality, scale winners, retire underperformers, and align cross-functional teams on actions and outcomes
  • Champion trust, safety, and governance: Embed privacy, accessibility, accuracy, provenance, and brand-voice guardrails into both launches and ongoing operations, ensuring the system remains compliant and trustworthy as content and models evolve
  • Fulltime
Read More
Arrow Right

Senior Software Technical Lead - Product Owner

We are seeking a Technical Product Owner who can effectively bridge business nee...
Location
Location
Egypt , Cairo
Salary
Salary:
Not provided
vodafone.com Logo
Vodafone
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Object-Oriented Programming (Java, Spring Boot)
  • SOLID design principles and common design patterns
  • Microservices Architecture and cloud platforms (AWS, Azure)
  • RESTful APIs, SOAP web services, and Spring ecosystem tools
  • CI/CD pipelines (Jenkins, Git, Docker, Kubernetes)
  • Caching and performance tuning tools such as Redis and ElasticSearch
  • Big data technologies including Kafka and NoSQL databases
  • Testing frameworks including unit, integration, and BDD approaches
  • Strong understanding of Agile methodologies (Scrum/Kanban) and sprint execution
  • Ability to translate business requirements into actionable technical tasks
Job Responsibility
Job Responsibility
  • Own and manage the product backlog, defining, prioritising, and communicating a clear product vision
  • Translate business requirements into technical solutions through close collaboration with development teams
  • Lead sprint planning sessions, ensuring alignment between tasks and product goals
  • Drive product strategy, balancing technical debt, feature delivery, and customer needs
  • Communicate progress, risks, and technical challenges with stakeholders in a clear and structured manner
  • Ensure technical designs follow best practices and meet customer requirements
  • Collaborate with technical teams on architecture decisions and tool selection
  • Promote a strong understanding of product technical needs across the team
  • Foster innovation and continuous improvement within the product and technical landscape
  • Guide teams in aligning business priorities with technical delivery
What we offer
What we offer
  • Opportunity to work on large-scale, global products within a leading telecommunications organisation
  • Exposure to modern technologies and cloud-based architectures
  • Collaborative and inclusive work environment focused on innovation
  • Opportunities to influence product strategy and technical direction
  • Continuous learning through cross-functional collaboration and complex product challenges
  • Fulltime
Read More
Arrow Right

Lead Product Designer

Help shape the future of decentralized finance for individuals and businesses ar...
Location
Location
United States , New York City
Salary
Salary:
130000.00 - 230000.00 USD / Year
designx.community Logo
DesignX Community
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 4+ years of product design experience
  • Experience designing for consumer-facing web and mobile applications
  • Strong UX thinking, visual design, and communication skills
  • A genuine passion for crypto, blockchain, and DeFi
  • Proficiency in Figma and prototyping tools
  • Self-motivated, with the ability to thrive in a fast-paced, dynamic environment
Job Responsibility
Job Responsibility
  • Collaborate with the head of product and design to create user-centered designs for web and mobile app platforms
  • Craft experiences that meet changing legal requirements, delivering compliant yet delightful flows under tight timelines
  • Partner with the go-to-market team on the brand and website experience
  • Assist in user research, competitor audits, and testing sessions to identify insights and opportunities
  • Participate in design critiques, giving and receiving constructive feedback
What we offer
What we offer
  • Competitive salary
  • Performance-based incentives
  • Token allocation grant
  • Health, dental, and vision insurance
  • 4 weeks work-from-anywhere
  • Travel between three global offices
  • Professional development and growth in a collaborative, inclusive culture
  • Fulltime
Read More
Arrow Right