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Web Operations & Optimization Specialist

https://www.lhh.com/ Logo

LHH

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Location:
Canada, Toronto

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Category:
IT - Software Development

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Contract Type:
Employment contract

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Salary:

Not provided

Job Description:

Work cross-functionally to create best-in-class website experiences that lift conversion and build the web roadmap to maximize ROI and drive growth. Serve as link between Marketing, IT, and Brand/Creative, keeping global site fast, reliable, and on-brand as high-performing demand-generation engine.

Job Responsibility:

  • Manage day-to-day publishing and page setup in website CMS (Contentful)
  • Maintain standards and processes including intake, SLAs, workflows, QA checklists
  • Act as technical bridge between IT and web agency
  • Monitor and ensure website usability, performance, and security
  • Configure and QA GA4/GTM for pages, forms, and events
  • Monitor Core Web Vitals
  • Build reporting and dashboards in BI tools
  • Build and maintain Zapier automations
  • Implement CMS-level SEO in Contentful
  • Plan and run A/B and multivariate tests
  • Develop and run quantitative and qualitative research
  • QA experiments across browsers and devices
  • Analyze conversion funnels and report on findings

Requirements:

  • 3–5 years in website operations, front-end development, or technical marketing operations at an agency or in the tech/SaaS industry (B2B preferred)
  • Proficient in HTML, CSS, and basic JavaScript
  • Hands-on experience in Contentful or a comparable enterprise CMS
  • Strong technical SEO capabilities with demonstrated implementation
  • Proficiency in GA4 and GTM
  • Experience with UX/wireframing and mobile-first design
  • Strong cross-browser/device QA
  • Excellent troubleshooting, analytical, and communication skills
  • Knowledge or familiarity with Pardot and Salesforce CRM (or equivalent tools)
  • Highly organized with ability to prioritize effectively under tight deadlines
  • Team player with strong agency management and collaboration skills
  • Proactive problem-solver with positive, can-do attitude
  • Clear communicator who can translate business needs into technical action

Nice to have:

Familiarity in CRO, automation, or SEO tools is a plus

What we offer:
  • World-class personal coach
  • Coaching for friends and family
  • Charity days
  • Learning budget
  • Weekly wellbeing hour
  • Regional benefits
  • Dog-friendly workplace

Additional Information:

Job Posted:
October 15, 2025

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:
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