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Plaid Logo Plaid · -

Web Marketing Lead

United States, New York Employment contract 178800.00 - 241200.00 USD / Year · Job Posted April 27, 2026
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Job Description

The Web Marketing Lead at Plaid will own and evolve plaid.com into a best-in-class growth engine spanning product discovery, education, and conversion. This role is responsible for defining how millions of developers, businesses, and consumers experience Plaid for the first time – and how to turn that interest into product adoption, qualified pipeline, and revenue. Sitting within the Growth Marketing organization, the role operates at the intersection of marketing, product, and data – treating the website as a dynamic, experiment-driven product.

Job Responsibility

  • Own plaid.com as a Growth and Revenue Engine
  • Lead and Scale a High-Performing Team
  • Drive Experimentation and Continuous Optimization
  • Improve End-to-End User Journeys
  • Own and develop central web narrative strategy
  • Drive Technical Excellence

Requirements

  • 10+ years of experience in growth marketing, web marketing, or product-led growth roles, with increasing leadership responsibility
  • Proven track record of owning and scaling a website as a measurable growth and revenue channel – you can point to specific CRO wins, organic traffic improvements, or conversion rate lifts you've owned end-to-end
  • Experience driving pipeline, conversion, and product adoption through web optimization and experimentation
  • Strong leadership experience, including building and managing high-performing teams
  • Deep expertise in web analytics (GA4, Mixpanel, or similar), A/B testing platforms (Optimizely, VWO, or similar), and experimentation frameworks
  • Experience working cross-functionally with Product, Engineering, Design, and Sales
  • Excellent cross-functional communication skills – you can translate web strategy into terms that resonate with engineers, PMMs, and executives alike
  • A bias toward experimentation: you form hypotheses, test them, and iterate quickly without needing to be perfect out of the gate

Nice to have

  • Experience in B2B SaaS, fintech, or developer-facing products
  • Familiarity with PLG and sales-assisted growth models
  • Experience optimizing technical or API-driven websites with complex user journeys
  • Background in SEO/AEO, lifecycle marketing, or growth experimentation at scale
  • Experience with modern CMS and experimentation tools (e.g., Contentful, Optimizely, Webflow)
  • Working knowledge of HTML/CSS – enough to diagnose issues and move faster with engineering
  • Background in international or multi-market web strategy
  • Experience with CDPs (Segment) or marketing automation platforms (HubSpot, Marketo)
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