This list contains only the countries for which job offers have been published in the selected language (e.g., in the French version, only job offers written in French are displayed, and in the English version, only those in English).
The Web Marketing Lead at Plaid will own and evolve plaid.com into a best-in-class growth engine spanning product discovery, education, and conversion. This role is responsible for defining how millions of developers, businesses, and consumers experience Plaid for the first time – and how to turn that interest into product adoption, qualified pipeline, and revenue. Sitting within the Growth Marketing organization, the role operates at the intersection of marketing, product, and data – treating the website as a dynamic, experiment-driven product.
Job Responsibility:
Own plaid.com as a Growth and Revenue Engine
Lead and Scale a High-Performing Team
Drive Experimentation and Continuous Optimization
Improve End-to-End User Journeys
Own and develop central web narrative strategy
Drive Technical Excellence
Requirements:
10+ years of experience in growth marketing, web marketing, or product-led growth roles, with increasing leadership responsibility
Proven track record of owning and scaling a website as a measurable growth and revenue channel – you can point to specific CRO wins, organic traffic improvements, or conversion rate lifts you've owned end-to-end
Experience driving pipeline, conversion, and product adoption through web optimization and experimentation
Strong leadership experience, including building and managing high-performing teams
Deep expertise in web analytics (GA4, Mixpanel, or similar), A/B testing platforms (Optimizely, VWO, or similar), and experimentation frameworks
Experience working cross-functionally with Product, Engineering, Design, and Sales
Excellent cross-functional communication skills – you can translate web strategy into terms that resonate with engineers, PMMs, and executives alike
A bias toward experimentation: you form hypotheses, test them, and iterate quickly without needing to be perfect out of the gate
Nice to have:
Experience in B2B SaaS, fintech, or developer-facing products
Familiarity with PLG and sales-assisted growth models
Experience optimizing technical or API-driven websites with complex user journeys
Background in SEO/AEO, lifecycle marketing, or growth experimentation at scale
Experience with modern CMS and experimentation tools (e.g., Contentful, Optimizely, Webflow)
Working knowledge of HTML/CSS – enough to diagnose issues and move faster with engineering
Background in international or multi-market web strategy
Experience with CDPs (Segment) or marketing automation platforms (HubSpot, Marketo)