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We have an exciting opportunity for a Web Marketing Analyst to join our central marketing team in Gateshead. This role is ideal for someone with experience in Google Analytics, tag management, and a passion for turning data into actionable insights to optimise online performance in a fast-paced retail environment.
Job Responsibility:
Lead on Google Analytics reporting, insight development, governance, and self-serve training
Manage Google Tag Manager and web call tracking across all group websites
Develop and maintain website, CTA, and web channel dashboards for the Digital Marketing team, ensuring alignment with business objectives and KPIs
Build attribution models and develop KPI targets to support marketing lead and sales plans
Provide analytics support for A/B testing, delivering insights for optimisation
Create actionable web analytics dashboards for the Marketing leadership team
Oversee digital marketing briefs into the Insight & Analytics team, prioritising and reviewing outputs
Act as marketing lead on web data governance, documentation, and definition
Recommend website performance improvements and support testing initiatives
Deliver insight and dashboards for third-party lead generation, working closely with the Head of Marketplace Performance
Requirements:
Proven experience developing analytical insight using GA4
Strong knowledge of Google Tag Manager
Skilled in creating reports and dashboards in BI platforms (e.g., Power BI, Looker Studio)
Strong analytical and problem-solving skills with the ability to interpret complex datasets
Experience working with Google BigQuery
Ability to summarise and present complex marketing data into clear, actionable insights
Excellent communication skills to build trust and manage stakeholder expectations
High level of digital marketing acumen and a customer-focused approach
What we offer:
25 days holiday (plus bank holidays), increasing with service
Access to our online rewards platform for cashback and discounts