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360 Resourcing Solutions Logo 360 Resourcing Solutions · IT - Administration

Web Marketing Analyst

United Kingdom, Gateshead 32000.00 - 35000.00 GBP / Year · Job Posted January 16, 2026
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Job Description

We have an exciting opportunity for a Web Marketing Analyst to join our central marketing team in Gateshead. This role is ideal for someone with experience in Google Analytics, tag management, and a passion for turning data into actionable insights to optimise online performance in a fast-paced retail environment.

Job Responsibility

  • Lead on Google Analytics reporting, insight development, governance, and self-serve training
  • Manage Google Tag Manager and web call tracking across all group websites
  • Develop and maintain website, CTA, and web channel dashboards for the Digital Marketing team, ensuring alignment with business objectives and KPIs
  • Build attribution models and develop KPI targets to support marketing lead and sales plans
  • Provide analytics support for A/B testing, delivering insights for optimisation
  • Create actionable web analytics dashboards for the Marketing leadership team
  • Oversee digital marketing briefs into the Insight & Analytics team, prioritising and reviewing outputs
  • Act as marketing lead on web data governance, documentation, and definition
  • Recommend website performance improvements and support testing initiatives
  • Deliver insight and dashboards for third-party lead generation, working closely with the Head of Marketplace Performance

Requirements

  • Proven experience developing analytical insight using GA4
  • Strong knowledge of Google Tag Manager
  • Skilled in creating reports and dashboards in BI platforms (e.g., Power BI, Looker Studio)
  • Strong analytical and problem-solving skills with the ability to interpret complex datasets
  • Experience working with Google BigQuery
  • Ability to summarise and present complex marketing data into clear, actionable insights
  • Excellent communication skills to build trust and manage stakeholder expectations
  • High level of digital marketing acumen and a customer-focused approach

What we offer

  • 25 days holiday (plus bank holidays), increasing with service
  • Access to our online rewards platform for cashback and discounts
  • Preferential service rates
  • Colleague purchase scheme
  • Share incentive scheme
  • Pension plan
  • Enhanced maternity & paternity benefits
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