Web Growth & SEO Specialist Job at Ampa - Legal & Professional Services (Flexible)

Job Description

Role Context: Our central marketing team supports multiple brands across the Ampa Group. This role sits within the digital team and is focused on improving website performance as a growth channel through strong technical SEO, conversion rate optimisation (CRO), and disciplined measurement. You will work closely with the Senior Web Producer, Web Operations, CRM and Email colleagues, and agency partners to deliver high-quality, data-led improvements that increase qualified enquiries and improve the online client experience. Role Purpose: To increase qualified enquiries and organic visibility by owning the technical SEO and website optimisation backlog across priority brands, improving key journeys through CRO, and ensuring changes are measured properly and communicated clearly to stakeholders.

Job Responsibility

Take ownership of the technical SEO and website optimisation backlog (triage, prioritisation, implementation coordination, validation)
Improve conversion performance across priority enquiry journeys (landing pages, forms, CTAs, trust signals, navigation, speed)
Strengthen measurement and insight: ensure tracking, reporting and learnings are consistent and actionable
Reduce single points of failure by documenting repeatable processes and supporting cross-team capability (runbooks, standards, handovers)
Technical SEO and site health
Run and interpret regular technical audits (crawl/indexation, internal linking, redirects, CWV basics, errors, canonicals, schema basics) and turn them into a prioritised action plan
Work with the Senior Web Producer and agency partners to scope and deliver fixes safely, with clear acceptance criteria
Validate releases and fixes (pre/post checks) and monitor impact in Search Console and analytics
Conversion rate optimisation (CRO) and UX improvements
Identify friction and drop-off in enquiry journeys using quantitative and qualitative signals (GA4, Hotjar or similar tools, form analytics where available)
Propose and implement improvements to templates, landing pages and forms, ensuring changes align to brand and accessibility expectations
Plan structured tests where tooling allows (A/B, split testing, or controlled before/after), and document learnings
Measurement and reporting discipline
Ensure key events and conversions are defined, firing correctly, and consistently named (in collaboration with relevant owners of GA4/GTM)
Produce simple, regular performance updates that answer: what changed, what we learned, what we are doing next
Maintain UTM and tracking hygiene standards for web-related activity and campaigns (where applicable)
Cross-functional delivery and stakeholder management
Work with Web Operations (content/BAU), CRM and Email colleagues to ensure web changes support end-to-end journeys (enquiry → CRM → comms)
Provide clear briefs, requirements and feedback loops for agencies and suppliers
Present recommendations and outcomes to a mixed stakeholder audience, translating technical points into practical decisions
Operational resilience (runbooks and standards)
Create and maintain short runbooks for repeatable processes (e.g., technical SEO routine, release checks, tracking validation, CRO workflow)
Contribute to shared standards for publishing, QA, and accessibility baseline checks, reducing rework and repeat incidents
Support onboarding and knowledge transfer within the team to build cover across critical activities

Requirements

Demonstrable experience owning and delivering technical SEO improvements (not just reporting), including interpreting audits and specifying fixes
Hands-on experience improving conversion performance on lead-generation websites (CRO/UX improvements with measured outcomes)
Strong analytical capability using GA4 and Search Console
comfortable turning data into prioritised actions
Practical understanding of WordPress/CMS environments and web fundamentals (HTML/CSS
JavaScript helpful)
Ability to manage multiple priorities, work to clear acceptance criteria, and deliver improvements end-to-end
Clear communicator who can work effectively with developers, agencies and non-technical stakeholders

Nice to have

Experience with Peppermint CX365 / Peppermint CMS or similar legal/professional services platforms
Working understanding of Microsoft Dynamics-related marketing emails and how web/CRM data impacts comms and reporting
Familiarity with tools such as SEMrush, Screaming Frog, Hotjar, Cloudflare, and accessibility testing approaches

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Web Growth & SEO Specialist

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