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The Web Experience Manager serves as the primary liaison between Management Company (ManCo) clients and the web development team, supporting execution and ongoing management of web development and web service requests. This role gathers requirements, defines scope and expectations, and works closely with internal developers and/or third-party vendors to ensure timely, accurate delivery of websites, landing pages, email engagement drips, and related web initiatives.
Job Responsibility:
Serve as primary contact between Marketing leadership, STAT Marketing Agency teams, ManCo clients, and other stakeholders
Gather requirements, define scope, and manage clear communication of web development status, timelines, costs, and content needs
Partner on intake, prioritization, assignment, and tracking of web development and web service requests
Ensure projects and service requests are executed on time, within scope, and within budget
Develop and manage production workflows to support consistent quality assurance review
Maintain consistency and quality across all platforms and assets by performing quality assurance checks
Maintain oversight of brand compliance across all websites
Coordinate website updates and enhancements including content addition, design changes, HubDB content, and features
Manage content module to ensure brand consistency, content accuracy, and seamless user experience
Oversee gathering and validation of website assets for new communities
Own quality assurance standards and serve as final review checkpoint for all web development, service requests, and site updates
Conduct pre- and post-launch QA to validate functionality, content accuracy, integrations, tracking, accessibility, and performance
Monitor ongoing website health, proactively identifying and resolving errors, performance issues, and user experience gaps
Stay current on web best practices, marketplace trends, and HubSpot updates
Partner with internal/external agency teams to ensure proper technical structures, on-page optimizations, and meta data and tracking tags
Partner on development and execution of landing pages in support of lead generation and nurturing initiatives
Collaborate with conversion optimization and marketing teams to implement conversion opportunities including subscriber programs and email drip campaigns
Work with Content team to distribute content across proper sites and implement gated content
Drive HubSpot Best Practices Adoption
Manage development and execution of HubSpot ecosystem ensuring website templates, pages and email components are launched accurately and on schedule
Requirements:
Bachelor’s degree in marketing, communications, or business preferred
Minimum of 5-7 years of proven digital marketing and/or communications experience
Time management and multitasking skills with ability to prioritize tasks
Exceptional written and verbal communication skills
Strong editing and proofreading skills with working knowledge of AP Style
Experience with enterprise-level platforms for social media management, web development and design tools such as Canva or similar platforms
Proficiency in Microsoft Office including Word, PowerPoint, Excel and Teams
Experience with Marketing Automation and content management systems (CMS)
Capacity to function in a fast-paced, high-pressure environment
Ability to follow direction, incorporate feedback and collaborate effectively across teams
Ability to build relationships and articulate ideas well with a keen attention to detail
Good communication and interpersonal skills
Ability to work with teams and collaborate
Innovative spirit, receptive to change and substantial organizational growth
Intense work ethic with a dedication to teamwork and relationship building
Strong attention to detail and deadlines
Multitasking skills for handling multiple projects, cross-divisionally
Critical thinking skills for identifying and addressing concerns
Ability to track, analyze and report data on ROI, CPL and CPM
Excellent writing, grammar, editing, copywriting and presentation skills required