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Cella Logo Cella · IT - Software Development

Web Experience Manager

United States, Cambridge 75.00 - 85.00 USD / Hour · Job Posted March 05, 2026
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Job Description

Cella is seeking an experienced Web Experience Manager for an exciting opportunity to join the digital team at our client, an American multinational biotechnology company. This is a contract opportunity with full-time hours, that will run between 4-6 months long with opportunity to extend. The Web Experience Manager will be responsible for elevating our HCP and patient web channels-driving frictionless experiences, best‑in‑class performance, and measurable business impact. You will partner with brand leads, UX/design, analytics, and agencies to optimize site architecture, content delivery, and technical performance to enhance discoverability. You are as comfortable shaping a web strategy as you are diagnosing Core Web Vitals, and designing pilots that drive engagement.

Job Responsibility

  • Improve Online Experience
  • Help design clear and intuitive website journeys, features for HCPs and patients
  • Ensure content is easy to understand, accessible, and consistent across brands
  • Guide brands on best practices for organizing information and making websites more user‑friendly and accessible
  • Drive UX Deep Dives with the Brand and Omnichannel Engagement lead
  • Work with Engagement leads to deliver against Web feature requests
  • Improve Website Performance
  • Identify issues that slow down site load times and work with our teams to fix them
  • Recommend ways to streamline pages, improve mobile experience, and reduce errors
  • Monitor ongoing site health and help address performance issues quickly
  • Review how users interact with key elements on the site-such as buttons, links, and page sections-and analyze traffic changes to recommend improvements that increase engagement
  • Strengthen Measurement & Optimization
  • Drive performance of website impact and compare over time, optimize for greater engagement and impact
  • Validate Adobe Analytics Tags in development before websites go live with redesigns, validate Adobe data as required
  • Define what success looks like for each website (e.g., engagement, navigation, conversions)
  • Partner with customer analytics teams to track Adobe Analytics reporting and convert metrics into actionable optimizations
  • Lead simple tests to understand what resonates with users
  • Improve discoverability with SEO/GEO
  • Support Governance & Compliance
  • Promote consistent use of approved templates, content blocks, and component libraries
  • Ensure all digital efforts meet privacy, accessibility, and compliance standards
  • Drive Ways of Working
  • Collaborate with a centralized operations hub team, Operations Partner, to deliver web updates efficiently
  • Help establish clear roles, processes, timelines, and quality standards
  • Work with Operations Hub and support workflows from content briefing through MLR and publishing

Requirements

  • 7+ years of experience improving websites, digital experiences, or online engagement
  • Experience working in pharma or healthcare, especially with HCP and patient audiences
  • Deep understanding of Search Optimization/discoverability e.g., GEO
  • Deep Experience with Adobe CMS, Adobe Analytics
  • A strong understanding of what makes a website effective-clarity, speed, ease‑of‑use, and compelling content
  • Comfort working with analytics dashboards, interpreting trends, and making recommendations
  • Ability to collaborate across many teams and guide them toward best practices
  • Familiarity with regulated review processes (MLR) and digital compliance requirements

What we offer

medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan

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