Web Experience Manager

• Improve Online Experience
• Help design clear and intuitive website journeys, features for HCPs and patients
• Ensure content is easy to understand, accessible, and consistent across brands
• Guide brands on best practices for organizing information and making websites more user‑friendly and accessible
• Drive UX Deep Dives with the Brand and Omnichannel Engagement lead
• Work with Engagement leads to deliver against Web feature requests
• Improve Website Performance
• Identify issues that slow down site load times and work with our teams to fix them
• Recommend ways to streamline pages, improve mobile experience, and reduce errors
• Monitor ongoing site health and help address performance issues quickly
• Review how users interact with key elements on the site-such as buttons, links, and page sections-and analyze traffic changes to recommend improvements that increase engagement
• Strengthen Measurement & Optimization
• Drive performance of website impact and compare over time, optimize for greater engagement and impact
• Validate Adobe Analytics Tags in development before websites go live with redesigns, validate Adobe data as required
• Define what success looks like for each website (e.g., engagement, navigation, conversions)
• Partner with customer analytics teams to track Adobe Analytics reporting and convert metrics into actionable optimizations
• Lead simple tests to understand what resonates with users
• Improve discoverability with SEO/GEO
• Support Governance & Compliance
• Promote consistent use of approved templates, content blocks, and component libraries
• Ensure all digital efforts meet privacy, accessibility, and compliance standards
• Drive Ways of Working
• Collaborate with a centralized operations hub team, Operations Partner, to deliver web updates efficiently
• Help establish clear roles, processes, timelines, and quality standards
• Work with Operations Hub and support workflows from content briefing through MLR and publishing

• 7+ years of experience improving websites, digital experiences, or online engagement
• Experience working in pharma or healthcare, especially with HCP and patient audiences
• Deep understanding of Search Optimization/discoverability e.g., GEO
• Deep Experience with Adobe CMS, Adobe Analytics
• A strong understanding of what makes a website effective-clarity, speed, ease‑of‑use, and compelling content
• Comfort working with analytics dashboards, interpreting trends, and making recommendations
• Ability to collaborate across many teams and guide them toward best practices
• Familiarity with regulated review processes (MLR) and digital compliance requirements

medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan