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Web Experience Lead

alfalaval.com Logo

Alfa Laval

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Location:
Sweden , Lund

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Category:
-

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

Alfa Laval Energy Division Marketing is looking for Web Experience Lead. In this role, you will define and lead the strategy, governance, and roadmap for the Energy Division’s web ecosystem. You will embed SEO and Generative Engine Optimization (GEO) into our Web and publishing workflows, guide marketing releases and global rollouts, and use data-driven insights to continuously improve performance. You will own the evolution of the division’s web platforms including user experience, information architecture, technical foundations, and discoverability.

Job Responsibility:

  • Define and lead the global Energy Division web experience strategy
  • Drive UX, architecture updates, accessibility, performance, and platform standards in the Energy Division
  • Manage divisional backlog and releases with Value Streams and the wider marketing organization
  • Lead SEO and AI-driven discoverability (GEO) for the Energy Division
  • Embed standards into templates, CMS workflows, and content models
  • Driving traffic growth, rankings, and visibility
  • Aligning Business Units and Sales Companies on Energy Division web priorities
  • Build top performing industry & product pages and launch frameworks for local implementation
  • Partner with Product, Marketing, Sales, IT, and Analytics
  • Own Web performance dashboards and benchmarking
  • Identify gaps vs competitors and drive improvement initiatives
  • Improve engagement, task completion, and platform efficiency

Requirements:

  • Master’s/bachelor’s in digital, Marketing, Information Science, Computing or similar
  • 8+ years managing large Web ecosystems and enterprise SEO (B2B and/or B2C)
  • Technical SEO, IA/UX literacy, GA4/Adobe, tag governance
  • Documented GEO experience
  • Excellent English skills both written and spoken
  • Solid Web experience, track-record of delivering Growth in organic traffic and priority rankings
  • improved visibility

Additional Information:

Job Posted:
February 20, 2026

Expiration:
March 15, 2026

Employment Type:
Fulltime
Work Type:
On-site work
Job Link Share:

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