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This Long-term Contract position blends web content development, search optimization, and site performance improvement to help reach patients, families, and referral sources. The role will work across website pages, blog content, and technical site health while partnering closely with marketing and web teams to strengthen online engagement and organic traffic.
Job Responsibility
Develop and refine website and blog content that supports search performance and speaks clearly to patients, families, and referral partners
Research relevant search terms and market opportunities within skilled nursing, rehabilitation, and post-acute care to guide content priorities
Build and update web pages in WordPress, ensuring content is organized for usability, readability, and search intent
Review existing site content and refresh underperforming pages with improved targeting, metadata, headings, and internal linking
Identify technical search issues affecting visibility, including crawl problems, indexing concerns, broken links, redirects, and duplicate pages
Collaborate with developers, marketing partners, and related teams to implement site enhancements and maintain brand and compliance standards
Monitor organic traffic, keyword movement, and engagement trends, then summarize findings in recurring performance reports
Contribute recommendations for content planning, keyword direction, and broader digital marketing initiatives based on analytics and competitive insights
Requirements
3+ years of experience in SEO, content marketing, digital marketing, or a closely related web-focused role
Strong writing and editing skills with the ability to create effective web and blog copy for diverse audiences
Working knowledge of on-page optimization, technical SEO fundamentals, and content strategy best practices
Experience using tools such as BrightEdge, Google Search Console, and Screaming Frog to evaluate and improve search performance
Hands-on experience with WordPress CMS, HTML, and website content updates
Ability to interpret performance data and turn findings into practical recommendations
Strong organizational skills with the ability to manage multiple assignments and meet deadlines
Proficiency with Microsoft Office Suite and Microsoft Teams for communication, reporting, and collaboration