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Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us! We’re looking for a Web Content Strategist skilled in web information architecture, storytelling, and creating an incredible web experience to join the Figma Brand Studio. In this role, you’ll help build out the information architecture, user journeys, and the overall content strategy for Figma.com and other web properties. You’ll partner closely with our writers, designers, and developers to translate ideas into captivating web experiences that further our brand and deliver on business goals. This role is ideal for a web content strategist who loves the intersection of design, content, and web and who wants to shape how Figma shows up in the world—with clarity and craft.
Job Responsibility:
Develop content strategies across our web properties (figma.com, config.figma.com, and other microsites) that deliver an exceptional web experience while supporting our business goals
Deeply understand Figma’s business and brand while equally understanding customer needs for exploration, learning, engagement, and community—bringing that context and expertise to web projects
Create user journeys that inform and influence product launch plans and tactics
Work across the business to define the vision and strategic objectives for the website, leveraging insights, stakeholder interviews, customer needs, and data insights
Understand and share accountability with the Web Experience team for figma.com’s performance and business impact
Advocate for a website experience that is intuitive, efficient, and easy to navigate
Motivate and inspire cross-functional teams to think outside of traditional B2B web optimization frameworks—creating and experimenting with novel approaches across web
Requirements:
A portfolio that showcases strong web content strategy across complex websites
Experience collaborating with writers, SEOs, marketers, developers, and designers
A strong sense of web best practices as well as web trends
Ability to think strategically and translate ideas into strong, compelling user journeys
Comfortable leading creative projects or working autonomously when needed
Experience crafting web strategies for multiple audiences
Nice to have:
Experience with using Figma
Interest in researching and experimenting with new web technologies
Experience with multi-product brands
Familiarity with CMSs such as Sanity, Contentful, or similar
What we offer:
health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement
equity to employees
sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales roles