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Figma Logo Figma · -

Web Content Strategist

United States, San Francisco 102000.00 - 215000.00 USD / Year · Job Posted January 08, 2026
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Job Description

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us! We’re looking for a Web Content Strategist skilled in web information architecture, storytelling, and creating an incredible web experience to join the Figma Brand Studio. In this role, you’ll help build out the information architecture, user journeys, and the overall content strategy for Figma.com and other web properties. You’ll partner closely with our writers, designers, and developers to translate ideas into captivating web experiences that further our brand and deliver on business goals. This role is ideal for a web content strategist who loves the intersection of design, content, and web and who wants to shape how Figma shows up in the world—with clarity and craft.

Job Responsibility

  • Develop content strategies across our web properties (figma.com, config.figma.com, and other microsites) that deliver an exceptional web experience while supporting our business goals
  • Deeply understand Figma’s business and brand while equally understanding customer needs for exploration, learning, engagement, and community—bringing that context and expertise to web projects
  • Create user journeys that inform and influence product launch plans and tactics
  • Work across the business to define the vision and strategic objectives for the website, leveraging insights, stakeholder interviews, customer needs, and data insights
  • Understand and share accountability with the Web Experience team for figma.com’s performance and business impact
  • Advocate for a website experience that is intuitive, efficient, and easy to navigate
  • Motivate and inspire cross-functional teams to think outside of traditional B2B web optimization frameworks—creating and experimenting with novel approaches across web

Requirements

  • A portfolio that showcases strong web content strategy across complex websites
  • Experience collaborating with writers, SEOs, marketers, developers, and designers
  • A strong sense of web best practices as well as web trends
  • Ability to think strategically and translate ideas into strong, compelling user journeys
  • Comfortable leading creative projects or working autonomously when needed
  • Experience crafting web strategies for multiple audiences

Nice to have

  • Experience with using Figma
  • Interest in researching and experimenting with new web technologies
  • Experience with multi-product brands
  • Familiarity with CMSs such as Sanity, Contentful, or similar

What we offer

  • health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement
  • equity to employees
  • sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales roles
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