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Crafting a compelling online presence is paramount, and this role is central to a significant website redesign initiative. As the Web Content Strategist & Copywriter, you will be instrumental in transforming the organization’s digital narrative, focusing on developing a comprehensive content strategy and executing high-quality web copywriting. This position involves not just writing, but also collaborating on sitemaps and wireframes, optimizing content for SEO, and potentially managing content within a CMS. Your contributions will directly impact the success of a new patient-marketing strategy and enhance the overall digital experience for students and patients, making this a pivotal role within a dynamic marketing communications team.
Job Responsibility:
Develop and implement a comprehensive content strategy for the website redesign project
Execute high-quality web content copywriting, rewriting and refreshing existing content to “retell the story” of the institution
Collaborate closely with UX designers and developers on sitemaps and wireframes to ensure content requirements are met
Conduct interviews with key stakeholders, including leadership, to gather information and shape content
Optimize all web content for search engine optimization (SEO) to improve visibility and engagement
Input and manage content within the Drupal content management system (CMS)
Proactively identify and address content-related needs, including supporting the transition of online forms and other “gray area” tasks
Ensure consistency in tone, voice, and brand messaging across all web properties
Requirements:
Proven experience (5+ years) in web content copywriting, content strategy, and UX content design
Demonstrated success in leading or significantly contributing to large-scale website redesign projects
Strong understanding of SEO best practices and experience in optimizing web content for organic search
Proficiency with content management systems (CMS), with Drupal experience being a significant plus
Exceptional interviewing, communication, and storytelling skills
Ability to work independently, manage multiple priorities, and thrive in a fast-paced, collaborative environment
A proactive and “all hands-on deck” attitude, willing to take on diverse tasks to achieve project goals
Nice to have:
Experience in higher education, healthcare, or dental industries is a plus
Proficiency with content management systems (CMS), especially Drupal, a significant plus