Web Content Specialist Job at HubX (Istanbul)

Job Description

At HubX we build mobile apps, used and loved by millions all around the world. We have a track record of building and growing mobile apps on various verticals that have reached over 300 million users across 6 continents and 170+ countries. We’re looking for a Web Content Specialist who’s excited to own the entire funnel lifecycle—from scratch to scale. As a talented Web Content Specialist you have plenty of opportunities at your fingertips. So, why should HubX be your next move? We offer you an opportunity to make a huge impact in the lives of millions of users through our products, and even the mobile app industry at large in the next years to come.

Job Responsibility

Collaborate with marketing, product, and design teams to plan, map, and build new multi-step funnel experiences (e.g., landing pages → email sequences.)
Define the objective, target audience pain points, and psychological triggers for each stage of the funnel
Write high-converting copy for landing pages, squeeze pages, thank-you pages, and more
Develop email sequences for various funnel stages including welcome, cart abandonment, and re-engagement
Create detailed customer personas and adapt messaging for different audience segments (cold, warm, hot)
Ensure consistent brand voice and tone across all funnel assets and touchpoints
Analyze performance data (conversion rates, click-throughs, heatmaps) to identify friction points and opportunities
Propose and create new funnel variations tailored to specific audience behaviors or campaign goals
Run A/B and multivariate tests on headlines, CTAs, layouts, and body copy to optimize performance
Iterate and evolve funnel content based on test results to maximize ROI and engagement
Work closely with designers and product managers to ensure timely and effective implementation
Maintain clear documentation of funnel structures, copy iterations, test roadmaps, and insights for future scaling

Requirements

Writes persuasive, benefit-driven copy in fluent English, with strong emotional appeal and audience alignment
Eager to learn and contribute to high-performing web funnels through hands-on experience
Applies psychological triggers like scarcity, urgency, social proof, and reciprocity to drive action
Aligns messaging with cognitive biases and decision-making patterns, leveraging neuro-marketing principles
Crafts sharp, conversion-focused headlines and body copy tailored to audience segments
Uses funnel strategies like value ladders and “hook, story, offer” to guide content flow
Designs multi-step customer journeys that balance user needs with business goals
Utilizes analytics tools (e.g., Google Analytics) to track performance and identify optimization areas
Turns data insights into iterative copy improvements through continuous testing
Skilled in A/B and multivariate testing, with a clear grasp of setup, analysis, and significance

Nice to have

Has working knowledge of email marketing platforms like Mailchimp, Klaviyo, or ActiveCampaign, and can design lifecycle marketing flows
Familiar with funnel-building tools (e.g., ClickFunnels, Leadpages, Unbounce) and basic HTML/CSS for minor implementation tweaks
Brings excellent project coordination and communication skills, working smoothly with cross-functional teams across design, development, and marketing

What we offer

Huge impact: Your work can significantly impact our millions of users, and even the mobile app industry at large in the next years to come
A competitive compensation package: Our total compensation package is very comprehensive
covering your cost of commuting for our headquarters as well as providing you with a meal card
Unlimited coffee from XPresso
Limitless Snacks & Breakfast
Ownership, opportunity to take responsibility from day one
Team events that create lasting memories, including our traditional All Hands gatherings where the whole company comes together, as well as more humble celebrations and happy hours
Continuous education
Strong company culture: Our approach is always open communication & teamwork
Private Medical Insurance & HPV Vaccine
A unique and top-notch office: Our Istanbul office is located at Maslak, right in the heart of the city
Gym Reimbursement
X Community Discounts
A brand new Macbook and Welcome Kit

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Web Content Specialist

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