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HubX Logo HubX · -

Web Content Specialist

Turkey, Istanbul · Job Posted February 14, 2026
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Job Description

At HubX we build mobile apps, used and loved by millions all around the world. We have a track record of building and growing mobile apps on various verticals that have reached over 300 million users across 6 continents and 170+ countries. We’re looking for a Web Content Specialist who’s excited to own the entire funnel lifecycle—from scratch to scale. As a talented Web Content Specialist you have plenty of opportunities at your fingertips. So, why should HubX be your next move? We offer you an opportunity to make a huge impact in the lives of millions of users through our products, and even the mobile app industry at large in the next years to come.

Job Responsibility

  • Collaborate with marketing, product, and design teams to plan, map, and build new multi-step funnel experiences (e.g., landing pages → email sequences.)
  • Define the objective, target audience pain points, and psychological triggers for each stage of the funnel
  • Write high-converting copy for landing pages, squeeze pages, thank-you pages, and more
  • Develop email sequences for various funnel stages including welcome, cart abandonment, and re-engagement
  • Create detailed customer personas and adapt messaging for different audience segments (cold, warm, hot)
  • Ensure consistent brand voice and tone across all funnel assets and touchpoints
  • Analyze performance data (conversion rates, click-throughs, heatmaps) to identify friction points and opportunities
  • Propose and create new funnel variations tailored to specific audience behaviors or campaign goals
  • Run A/B and multivariate tests on headlines, CTAs, layouts, and body copy to optimize performance
  • Iterate and evolve funnel content based on test results to maximize ROI and engagement
  • Work closely with designers and product managers to ensure timely and effective implementation
  • Maintain clear documentation of funnel structures, copy iterations, test roadmaps, and insights for future scaling

Requirements

  • Writes persuasive, benefit-driven copy in fluent English, with strong emotional appeal and audience alignment
  • Eager to learn and contribute to high-performing web funnels through hands-on experience
  • Applies psychological triggers like scarcity, urgency, social proof, and reciprocity to drive action
  • Aligns messaging with cognitive biases and decision-making patterns, leveraging neuro-marketing principles
  • Crafts sharp, conversion-focused headlines and body copy tailored to audience segments
  • Uses funnel strategies like value ladders and “hook, story, offer” to guide content flow
  • Designs multi-step customer journeys that balance user needs with business goals
  • Utilizes analytics tools (e.g., Google Analytics) to track performance and identify optimization areas
  • Turns data insights into iterative copy improvements through continuous testing
  • Skilled in A/B and multivariate testing, with a clear grasp of setup, analysis, and significance

Nice to have

  • Has working knowledge of email marketing platforms like Mailchimp, Klaviyo, or ActiveCampaign, and can design lifecycle marketing flows
  • Familiar with funnel-building tools (e.g., ClickFunnels, Leadpages, Unbounce) and basic HTML/CSS for minor implementation tweaks
  • Brings excellent project coordination and communication skills, working smoothly with cross-functional teams across design, development, and marketing

What we offer

  • Huge impact: Your work can significantly impact our millions of users, and even the mobile app industry at large in the next years to come
  • A competitive compensation package: Our total compensation package is very comprehensive
  • covering your cost of commuting for our headquarters as well as providing you with a meal card
  • Unlimited coffee from XPresso
  • Limitless Snacks & Breakfast
  • Ownership, opportunity to take responsibility from day one
  • Team events that create lasting memories, including our traditional All Hands gatherings where the whole company comes together, as well as more humble celebrations and happy hours
  • Continuous education
  • Strong company culture: Our approach is always open communication & teamwork
  • Private Medical Insurance & HPV Vaccine
  • A unique and top-notch office: Our Istanbul office is located at Maslak, right in the heart of the city
  • Gym Reimbursement
  • X Community Discounts
  • A brand new Macbook and Welcome Kit
HubX - All Job Offers

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