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Appian Corporation Logo Appian Corporation · IT - Software Development

Web Content Manager

United States, Multiple locations Employment contract 75000.00 - 175000.00 USD / Year · Job Posted April 27, 2026
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Job Description

Appian is looking for a strategic and detail-oriented Web Content Manager to contribute to the evolution and maintenance of our web presence. In this role, you will be responsible for the end-to-end production of high-impact web experiences, ensuring our CMS remains healthy, scalable, and user-friendly. Rather than just executing updates, you will manage the intake of stakeholder requests and enforce a content lifecycle strategy. You will also play a critical role in empowering other teams through distributed authoring, ensuring our global web footprint is consistent, modern, and optimized for conversion.

Job Responsibility

  • Oversee the end-to-end production and launch of high-quality web pages, ensuring they are optimized for the B2B buyer journey
  • Partner with Content and PMM teams to ensure web content is engaging, accessible, and aligned with company strategy
  • Partner with the SEO/AEO team to ensure web content is optimized for organic growth
  • Partner with creative agencies to guarantee visual assets are produced in-time
  • Lead the execution of webpage localization, ensuring a seamless and culturally relevant experience for international markets
  • Manage the workflow between internal teams and external translation agencies to ensure high-quality, timely localized content updates
  • Manage the web component library within our CMS, ensuring technical stability
  • Monitor and maintain overall CMS health, collaborating with web engineering to troubleshoot issues and implement enhancements
  • Act as the primary point of contact for internal web requests, developing a clear prioritization framework to align web updates with business objectives
  • Build a regular cadence with regional marketing leads to provide visibility into the web roadmap and production timelines
  • Develop and enforce a global content lifecycle process, including regular audits, refreshes, and archiving of outdated content
  • Partner with the performance team to lead conversion rate optimization (CRO) efforts on key landing pages through message and layout testing
  • Design and lead training programs to enable cross-functional and regional teams to perform self-service content updates within a governed framework
  • Create and maintain documentation and guides for the CMS to ensure high-quality execution across the organization.

Requirements

  • Education: Bachelor’s degree in Marketing, Business, Communications, or a related field
  • Experience: 7+ years of related experience in web content management, with a strong focus on the B2B sector
  • Technical Expertise: Deep expertise in enterprise-level CMS platforms (e.g., Adobe Experience Manager, Sitecore) and a strong understanding of how design systems power modern web architecture
  • Operational Mindset: Proven track record of managing complex stakeholder environments and streamlining production workflows
  • Skills: Clear, compelling communication with the ability to translate technical requirements into actionable insights for stakeholders.

What we offer

  • 401(k) plan with company match
  • flexible time off
  • paid parental leave
  • medical, dental, and vision plans
  • life insurance
  • disability insurance
  • wellness programs
  • flexible spending accounts
  • health savings account contributions
  • employee referral bonus program
  • learning and development resources
  • Employee Assistance Program (EAP) with free mental health support
  • Employee Stock Purchase Program (ESPP)
  • retirement/pension plan
  • wellness dollars
  • tuition reimbursement
  • family-forming benefits
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