Web Content Manager Job at Appian Corporation (Multiple locations)

Web Content Manager

Appian Corporation

Location:
United States , Multiple locations

Category:
IT - Software Development

Contract Type:
Employment contract

Salary:

75000.00 - 175000.00 USD / Year

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Job Description:

Appian is looking for a strategic and detail-oriented Web Content Manager to contribute to the evolution and maintenance of our web presence. In this role, you will be responsible for the end-to-end production of high-impact web experiences, ensuring our CMS remains healthy, scalable, and user-friendly. Rather than just executing updates, you will manage the intake of stakeholder requests and enforce a content lifecycle strategy. You will also play a critical role in empowering other teams through distributed authoring, ensuring our global web footprint is consistent, modern, and optimized for conversion.

Job Responsibility:

Oversee the end-to-end production and launch of high-quality web pages, ensuring they are optimized for the B2B buyer journey
Partner with Content and PMM teams to ensure web content is engaging, accessible, and aligned with company strategy
Partner with the SEO/AEO team to ensure web content is optimized for organic growth
Partner with creative agencies to guarantee visual assets are produced in-time
Lead the execution of webpage localization, ensuring a seamless and culturally relevant experience for international markets
Manage the workflow between internal teams and external translation agencies to ensure high-quality, timely localized content updates
Manage the web component library within our CMS, ensuring technical stability
Monitor and maintain overall CMS health, collaborating with web engineering to troubleshoot issues and implement enhancements
Act as the primary point of contact for internal web requests, developing a clear prioritization framework to align web updates with business objectives
Build a regular cadence with regional marketing leads to provide visibility into the web roadmap and production timelines
Develop and enforce a global content lifecycle process, including regular audits, refreshes, and archiving of outdated content
Partner with the performance team to lead conversion rate optimization (CRO) efforts on key landing pages through message and layout testing
Design and lead training programs to enable cross-functional and regional teams to perform self-service content updates within a governed framework
Create and maintain documentation and guides for the CMS to ensure high-quality execution across the organization.

Requirements:

Education: Bachelor’s degree in Marketing, Business, Communications, or a related field
Experience: 7+ years of related experience in web content management, with a strong focus on the B2B sector
Technical Expertise: Deep expertise in enterprise-level CMS platforms (e.g., Adobe Experience Manager, Sitecore) and a strong understanding of how design systems power modern web architecture
Operational Mindset: Proven track record of managing complex stakeholder environments and streamlining production workflows
Skills: Clear, compelling communication with the ability to translate technical requirements into actionable insights for stakeholders.

What we offer:

401(k) plan with company match
flexible time off
paid parental leave
medical, dental, and vision plans
life insurance
disability insurance
wellness programs
flexible spending accounts
health savings account contributions
employee referral bonus program
learning and development resources
Employee Assistance Program (EAP) with free mental health support
Employee Stock Purchase Program (ESPP)
retirement/pension plan
wellness dollars
tuition reimbursement
family-forming benefits

Additional Information:

Job Posted:
April 27, 2026

Employment Type:

Fulltime

Work Type:

On-site work

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