Web Content Manager, Robert Half

Robert Half

Location:
United States, Washington, DC

Category:
IT - Software Development

Contract Type:
Employment contract

Salary:

Not provided

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Job Description:

Our global client is seeking a Web Content Manager to oversee and manage WordPress CMS. This role involves collaboration across developers, editors, marketing, and creative teams to ensure the organization’s website content is engaging, accurate, accessible, and optimized for both user experience and search engines. The position thrives at the intersection of digital strategy, web content management, and cross-functional collaboration.

Job Responsibility:

Manage the WordPress CMS, collaborating with developers and editors to support organizational needs
Conduct content audits to identify gaps, redundancies, and opportunities for improvement
Produce site maps and visualizations to illustrate website structure and functionality
Train staff on best practices for creating and publishing website content
Update HTML, CSS, and JavaScript as needed to support content and functionality
Collaborate with creative, marketing, and technical teams to maintain site standards and brand consistency
Implement SEO strategies to maximize search rankings and analyze user engagement
Create, edit, publish, and retire content including text, images, videos, and interactive web assets
Track and manage requests for website updates and new projects, ensuring deadlines are met
Roll out and maintain a strategy for managing publishing requests (e.g., office hours)
Evaluate and streamline content governance procedures
maintain documentation libraries
Partner with business units to develop engaging landing pages and interactive experiences
Manage URL redirects, broken links, and cookie consent content
Serve as the primary contact for troubleshooting site performance issues
Integrate keywords, metadata, and analytics into content strategy for SEO optimization
Coordinate content activation with paid media and social campaigns
Stay current with competitor sites, industry best practices, and innovations in content strategy.

Requirements:

Bachelor’s degree in Journalism, Marketing, Communications, or a related field
3–5 years of experience managing content for high-traffic websites
Proficiency in WordPress CMS, with the ability to create, update, and optimize content
Strong knowledge of SEO, web traffic metrics, and analytics tools (e.g., Google Analytics 4)
Familiarity with UX/UI best practices
experience supporting a website redesign is highly preferred
Experience using data and analytics to evaluate and improve web initiatives
Solid understanding of HTML, CSS, JavaScript, and web technologies
Hands-on experience with MS Office and content platforms
Excellent writing, editing, and communication skills in English
Strong organizational skills with the ability to manage multiple projects in a deadline-driven environment
Professional, collaborative, and detail-oriented with the ability to build consensus across teams.

Nice to have:

Experience supporting a website redesign
Familiarity with UX/UI best practices.

What we offer:

Medical, vision, dental, and life and disability insurance
Company 401(k) plan
Free online training
Competitive compensation.

Additional Information:

Job Posted:
September 04, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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Web Content Manager