Web Content Manager Job at Appian Corporation (Philadelphia)

Web Content Manager

Appian Corporation

Location:
United States , Philadelphia

Category:
-

Contract Type:
Employment contract

Salary:

75000.00 - 175000.00 USD / Year

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Job Description:

Appian is looking for a strategic and detail-oriented Web Content Manager to contribute to the evolution and maintenance of our web presence. In this role, you will be responsible for the end-to-end production of high-impact web experiences, ensuring our CMS remains healthy, scalable, and user-friendly. Rather than just executing updates, you will manage the intake of stakeholder requests and enforce a content lifecycle strategy. You will also play a critical role in empowering other teams through distributed authoring, ensuring our global web footprint is consistent, modern, and optimized for conversion.

Job Responsibility:

Oversee the end-to-end production and launch of high-quality web pages, ensuring they are optimized for the B2B buyer journey
Partner with Content and Product Marketing teams to ensure web content is engaging, accessible, and aligned with company strategy
Partner with the SEO/AEO team to ensure web content is optimized for organic growth
Partner with creative agencies to ensure visual assets are delivered on time and aligned to web needs
Lead webpage localization efforts, ensuring a seamless and culturally relevant experience for international markets
Manage workflows between internal teams and external translation agencies to ensure high-quality, timely localized content updates
Manage the web component library within the CMS, ensuring technical stability and consistency
Monitor and maintain overall CMS health, collaborating with Web Engineering to troubleshoot issues and implement enhancements
Act as the primary point of contact for internal web requests, developing a clear prioritization framework to align web updates with business objectives
Build a regular cadence with regional marketing leads to provide visibility into the web roadmap and production timelines
Develop and enforce a global content lifecycle process, including regular audits, refreshes, and archiving of outdated content
Partner with the performance team to lead conversion rate optimization efforts on key landing pages through message and layout testing
Design and lead training programs to enable cross-functional and regional teams to perform self-service content updates within a governed framework
Create and maintain CMS documentation and guides to ensure high-quality execution across the organization

Requirements:

7+ years of related experience in web content management, with a strong focus on the B2B sector
Bachelor's degree in Marketing, Business, Communications, or a related field
Deep expertise in enterprise-level CMS platforms, such as Adobe Experience Manager, Sitecore, or similar platforms
Strong understanding of how design systems power modern web architecture
Proven experience managing complex stakeholder environments and streamlining web production workflows
Experience managing web content intake, prioritization, localization, governance, and content lifecycle processes
Familiarity with web performance, SEO/AEO, CRO, and analytics-driven optimization
Clear and compelling communication skills, with the ability to translate technical requirements into actionable insights for stakeholders

What we offer:

401(k) plan with company match
flexible time off
paid parental leave
medical, dental, and vision plans
life insurance
disability insurance
wellness programs
flexible spending accounts
health savings account contributions
employee referral bonus program
learning and development resources
equity awards
Employee Assistance Program (EAP) with free mental health support
Employee Stock Purchase Program (ESPP)
retirement/pension plan
wellness dollars
tuition reimbursement
family-forming benefits

Additional Information:

Job Posted:
May 05, 2026

Employment Type:

Fulltime

Work Type:

On-site work

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