Web Content & Conversion Manager Job at Robert Half (Miami)

Web Content & Conversion Manager

This role is responsible for defining and executing the strategic roadmap for we...

Location

United States , Miami

Salary:

Not provided

Robert Half

Expiration Date

Until further notice

Requirements

3+ years of experience in a leadership or highly autonomous role within ecommerce, travel, hospitality, or service-based environments
Experience working in progressively increasing scope and strategic responsibility
Strong background in ecommerce for service-oriented businesses
Proven success developing and executing content strategies that drive measurable conversion improvements
Experience collaborating across content, UX, technology, and analytics teams
Adobe Experience Manager (AEM)
Adobe Target
Customer Journey Analytics
Strong project management and cross-functional communication skills
Demonstrated ability to manage website content initiatives end-to-end

Job Responsibility

Define and execute the strategic roadmap for website content and conversion performance
Own the strategic roadmap for all website content and conversion optimization initiatives
Develop and manage a strategic content calendar aligned to business objectives
Collaborate with cross-functional partners to contextualize offers and promotions
Define site structure priorities and communication strategies
Execute SEO and GEO best practices
Conduct competitive and keyword research
Partner with technology and development teams to implement SEO best practices
Ensure all new and existing content is optimized
Analyze site traffic, user behavior, engagement, and conversion patterns

Web Content Manager

Appian is looking for a strategic and detail-oriented Web Content Manager to con...

Location

United States , Philadelphia

Salary:

75000.00 - 175000.00 USD / Year

Appian Corporation

Expiration Date

Until further notice

Requirements

7+ years of related experience in web content management, with a strong focus on the B2B sector
Bachelor's degree in Marketing, Business, Communications, or a related field
Deep expertise in enterprise-level CMS platforms, such as Adobe Experience Manager, Sitecore, or similar platforms
Strong understanding of how design systems power modern web architecture
Proven experience managing complex stakeholder environments and streamlining web production workflows
Experience managing web content intake, prioritization, localization, governance, and content lifecycle processes
Familiarity with web performance, SEO/AEO, CRO, and analytics-driven optimization
Clear and compelling communication skills, with the ability to translate technical requirements into actionable insights for stakeholders

Job Responsibility

Oversee the end-to-end production and launch of high-quality web pages, ensuring they are optimized for the B2B buyer journey
Partner with Content and Product Marketing teams to ensure web content is engaging, accessible, and aligned with company strategy
Partner with the SEO/AEO team to ensure web content is optimized for organic growth
Partner with creative agencies to ensure visual assets are delivered on time and aligned to web needs
Lead webpage localization efforts, ensuring a seamless and culturally relevant experience for international markets
Manage workflows between internal teams and external translation agencies to ensure high-quality, timely localized content updates
Manage the web component library within the CMS, ensuring technical stability and consistency
Monitor and maintain overall CMS health, collaborating with Web Engineering to troubleshoot issues and implement enhancements
Act as the primary point of contact for internal web requests, developing a clear prioritization framework to align web updates with business objectives
Build a regular cadence with regional marketing leads to provide visibility into the web roadmap and production timelines

What we offer

401(k) plan with company match
flexible time off
paid parental leave
medical, dental, and vision plans
life insurance
disability insurance
wellness programs
flexible spending accounts
health savings account contributions
employee referral bonus program

Fulltime

Web Content Manager

Appian is looking for a strategic and detail-oriented Web Content Manager to con...

Location

United States , Multiple locations

Salary:

75000.00 - 175000.00 USD / Year

Appian Corporation

Expiration Date

Until further notice

Requirements

Education: Bachelor’s degree in Marketing, Business, Communications, or a related field
Experience: 7+ years of related experience in web content management, with a strong focus on the B2B sector
Technical Expertise: Deep expertise in enterprise-level CMS platforms (e.g., Adobe Experience Manager, Sitecore) and a strong understanding of how design systems power modern web architecture
Operational Mindset: Proven track record of managing complex stakeholder environments and streamlining production workflows
Skills: Clear, compelling communication with the ability to translate technical requirements into actionable insights for stakeholders.

Job Responsibility

Oversee the end-to-end production and launch of high-quality web pages, ensuring they are optimized for the B2B buyer journey
Partner with Content and PMM teams to ensure web content is engaging, accessible, and aligned with company strategy
Partner with the SEO/AEO team to ensure web content is optimized for organic growth
Partner with creative agencies to guarantee visual assets are produced in-time
Lead the execution of webpage localization, ensuring a seamless and culturally relevant experience for international markets
Manage the workflow between internal teams and external translation agencies to ensure high-quality, timely localized content updates
Manage the web component library within our CMS, ensuring technical stability
Monitor and maintain overall CMS health, collaborating with web engineering to troubleshoot issues and implement enhancements
Act as the primary point of contact for internal web requests, developing a clear prioritization framework to align web updates with business objectives
Build a regular cadence with regional marketing leads to provide visibility into the web roadmap and production timelines

What we offer

401(k) plan with company match
flexible time off
paid parental leave
medical, dental, and vision plans
life insurance
disability insurance
wellness programs
flexible spending accounts
health savings account contributions
employee referral bonus program

Fulltime

Web Content Manager - Travel

Our client, a leading travel group, is looking for a strong Web Content Manager ...

Location

United Kingdom , London

Salary:

50000.00 GBP / Year

Blu Digital

Expiration Date

Until further notice

Requirements

strategy and management experience in previous roles
ability to work well in a team
strong stakeholder management skills
ability to work well to tight deadlines
ability to prioritise an ever-changing workload

Job Responsibility

executing the content strategy for two key brands within the group
having at least one direct report
taking ownership of both b2b and b2c marketing
ensuring the management of web content
improving workflow
driving conversion rates on the websites and customer journeys
SEO optimisation
content editing and copy review
A/B testing
support on key product launches

Fulltime

Digital Content & Experience Content Manager

We are seeking a Digital Content & Experience Manager to own the end-to-end comm...

Location

United States , Austin

Salary:

92000.00 - 138000.00 USD / Year

AMD

Expiration Date

Until further notice

Requirements

Strong B2B content strategist with experience connecting product value to customer needs
Experience owning or managing web platforms or digital ecosystems
Deep understanding of content strategy, UX, and search
Experience with web analytics and performance tools (e.g., Google Analytics 4, Microsoft Clarity)
Data-driven, with the ability to turn insights into action
Effective at navigating cross-functional, global environments

Job Responsibility

Own Commercial Client Digital Journey: Define and lead the end-to-end content and experience strategy for commercial client and AMD.com, ensuring content connects ITDM pain points to AMD value proposition across all stages of the funnel
Design and optimize conversion paths, ensuring content and experiences drive lead generation and pipeline impact
B2B Content Strategy & Messaging: Develop scalable content frameworks grounded in audience needs, search behavior and marketing trends
Partner with product marketing to shape clear, consistent messaging across the digital experience
Identify content gaps and opportunities to improve relevance, clarity and impact
Experience Design, UX & Optimization: Own page structure, messaging hierarchy, and user flows to improve engagement and conversion
Optimize how users discover, navigate, and interact with content
Lead content audits lifecycle management, and continuous experience improvements
Search & AI-Driven Discoverability: Ensure content is optimized for SEO, generative engine optimization (GEO), and evolving discovery behaviors
Use search, AI, and platform insights to inform strategy and uncover demand opportunities

Fulltime

Content Manager

Reporting to the Director of Communications, the Content Manager partners closel...

Location

United States , Foster City

Salary:

88000.00 - 120900.00 USD / Year

Zuora

Expiration Date

Until further notice

Requirements

5+ years of experience in high-impact content roles (B2B SaaS preferred
journalism or newsroom background a plus)
Exceptional writing and storytelling skills
Proven ability to translate product positioning into high-performing web and conversion experiences
Strong understanding of SEO, user journeys, and experimentation frameworks
Working knowledge of AI content tools, workflow orchestration, and automated QA practices
A high bar for content quality across formats: written, visual, video, and live experiences
Sharp critical thinking, creativity, attention to detail, and cross-functional influence

Job Responsibility

Be a Strategic Content Architect
Drive Editorial Excellence Across Formats
Enable AI-Powered Content Scale
Own Content-to-Web Transformation
Lead Cross-Functional Collaboration

What we offer

Competitive compensation
variable bonus and performance-based reward opportunities
retirement programs
Medical, dental, and vision insurance
Generous, flexible time off
paid holidays
wellness days
company-wide year-end break
Paid parental leave (including fully paid leave for eligible ZEOs, subject to local policy)
Learning & development stipend to support ongoing growth

Fulltime

Econtent Specialist (Web Content Management)

As an eContent Specialist within our eCommerce Marketing group, you’ll drive Dig...

Location

United States , St. Louis

Salary:

63000.00 - 89000.00 USD / Year

Nestlé Purina

Expiration Date

Until further notice

Requirements

Bachelor's Degree
3+ years of eCommerce, eContent operations or equivalent experience
1+ years of experience working with project management tools (ex. Adobe Workfront) and content publishing platforms (ex. Salsify, Syndigo)
Must be able to travel up to 10%

Job Responsibility

Demonstrate a continuous improvement mindset in optimizing workflows and processes through automation and ways of working to improve speed-to-market and reduce manual work
Showcase strong attention to detail and collaboration in mapping and assigning tasks to ensure successful brief hand-off to syndicate eContent to retailer sites
Monitor end-to-end eContent development status and escalation in partnership with creative agency and eContent team
Own product management platform roadmap development and management that enables teams to drive efficiencies, findability, and conversion while ensuring it is aligned with broader eContent ecosystem tools and systems (i.e. DAM, Salsify, Syndigo)
Proactively train cross-functional partners to drive successful adoption of the product management platform
Drive eContent playbook planning, communication, and governance in collaboration with agencies, eContent strategists, Brand, and Sales teams
Showcase strong communication skills to onboard new brand team members to eContent

What we offer

401k with Company match
healthcare coverage
performance-based incentives

Fulltime

Restaurant Content Manager

Content Manager – Lake Nona (Orlando, FL). Join a respected hospitality group wi...

Location

United States , Orlando

Salary:

80000.00 - 115000.00 USD / Year

Goodwin Recruiting

Expiration Date

Until further notice

Requirements

10+ years of hospitality marketing experience, with restaurants strongly preferred
Proven track record across multiple concepts, locations, or brands
Strong hands-on digital and web management expertise
Proficiency in GA4 setup, tagging, dashboarding, and analytics reporting
Deep understanding of SEO, website performance, conversion optimization, and digital customer journeys
Experience with website CMS platforms (WordPress preferred
Divi a plus)
Knowledge of CRM, loyalty, email, and SMS marketing strategy
Familiarity with AI-powered content and marketing automation tools
Demonstrated leadership experience with internal teams and vendors

Job Responsibility

Lead annual marketing strategy, planning, and execution across restaurant and hospitality venues
Oversee digital performance channels: websites, CRM, paid media, and analytics infrastructure
Develop and evolve brand voice and storytelling frameworks across all guest touchpoints
Own first-party data strategy and lifecycle marketing (email, SMS, loyalty) to increase guest acquisition and value
Direct social media, content creation, influencer, and food media partnerships
Develop scalable local marketing programs and support integrated campaigns for events, launches, and business initiatives
Manage agency/vendor relationships, national marketing budget, and ensure all programs are tracked and measured for business impact

What we offer

Competitive salary commensurate with deep hospitality marketing leadership
Hybrid work model (4 days in office, 1 day remote)
Opportunity to lead strategy across a diverse, growing restaurant portfolio
Collaborative, growth-minded team environment

Fulltime

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Web Content & Conversion Manager

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