CrawlJobs Logo

Web Content & Conversion Manager

https://www.roberthalf.com Logo

Robert Half

Location Icon

Location:
United States , Miami

Category Icon
Category:
-

Job Type Icon

Contract Type:
Not provided

Salary Icon

Salary:

Not provided
Save Job
Save Icon
Apply Position

Job Description:

This role is responsible for defining and executing the strategic roadmap for website content and conversion performance. It blends SEO expertise, data-driven optimization, content planning, and hands-on execution to drive engagement and improve conversion performance across all digital experiences. The position partners cross-functionally with Brand & Creative, Technology, Analytics, Revenue Management, Product, and Partnerships to deliver a best-in-class digital experience with measurable impact.

Job Responsibility:

  • Define and execute the strategic roadmap for website content and conversion performance
  • Own the strategic roadmap for all website content and conversion optimization initiatives
  • Develop and manage a strategic content calendar aligned to business objectives
  • Collaborate with cross-functional partners to contextualize offers and promotions
  • Define site structure priorities and communication strategies
  • Execute SEO and GEO best practices
  • Conduct competitive and keyword research
  • Partner with technology and development teams to implement SEO best practices
  • Ensure all new and existing content is optimized
  • Analyze site traffic, user behavior, engagement, and conversion patterns
  • Define and track KPIs related to traffic, engagement, conversion rate, and content performance
  • Develop and maintain an ongoing A/B testing and conversion rate optimization roadmap
  • Use analytics and testing insights to continuously improve content, page layouts, messaging, and user flows
  • Develop and oversee the creation of high-performing website content
  • Manage end-to-end execution of web content initiatives
  • Integrate partner and promotional content
  • Ensure all site content follows best practices for engagement, usability, SEO, and conversion
  • Work closely with Brand & Creative, Technology, Analytics, Revenue Management, Product, and Partnerships
  • Provide clear direction, insights, and recommendations to stakeholders
  • Collaborate closely with UX and technology teams on execution and optimization initiatives

Requirements:

  • 3+ years of experience in a leadership or highly autonomous role within ecommerce, travel, hospitality, or service-based environments
  • Experience working in progressively increasing scope and strategic responsibility
  • Strong background in ecommerce for service-oriented businesses
  • Proven success developing and executing content strategies that drive measurable conversion improvements
  • Experience collaborating across content, UX, technology, and analytics teams
  • Adobe Experience Manager (AEM)
  • Adobe Target
  • Customer Journey Analytics
  • Strong project management and cross-functional communication skills
  • Demonstrated ability to manage website content initiatives end-to-end
  • Strong quantitative and analytical skills with a data-driven decision-making mindset

Nice to have:

  • SEMrush
  • FullStory or similar behavioral analytics tools (e.g., Microsoft Clarity, Hotjar)

Additional Information:

Job Posted:
May 09, 2026

Work Type:
Hybrid work
Icon
Robert Half - All Job Offers
Job Link Share:
Copy Link Icon
Facebook Icon Twitter Icon LinkedIn Icon

Looking for more opportunities? Search for other job offers that match your skills and interests.

Briefcase Icon

Similar Jobs for Web Content & Conversion Manager

Web Content Manager - Travel

Our client, a leading travel group, is looking for a strong Web Content Manager ...
Location
Location
United Kingdom , London
Salary
Salary:
50000.00 GBP / Year
blu-digital.co.uk Logo
Blu Digital
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • strategy and management experience in previous roles
  • ability to work well in a team
  • strong stakeholder management skills
  • ability to work well to tight deadlines
  • ability to prioritise an ever-changing workload
Job Responsibility
Job Responsibility
  • executing the content strategy for two key brands within the group
  • having at least one direct report
  • taking ownership of both b2b and b2c marketing
  • ensuring the management of web content
  • improving workflow
  • driving conversion rates on the websites and customer journeys
  • SEO optimisation
  • content editing and copy review
  • A/B testing
  • support on key product launches
  • Fulltime
Read More
Arrow Right

Senior Product Manager, Web

As a Senior Product Manager on the Web team, you’ll bring Fin and the Intercom S...
Location
Location
United Kingdom , London
Salary
Salary:
Not provided
intercom.com Logo
Intercom
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Experience in product management or product marketing, with a track record of delivering impactful digital storytelling
  • Strong ability to communicate narratives through web, translating positioning into content structures, flows, and copy feedback
  • Exceptional collaboration and communication skills - comfortable aligning diverse stakeholders and presenting work to executives
  • A strong design eye: able to identify what makes a page visually compelling and partner effectively with designers
  • Attention to detail - from copy to layout to functionality - you set a high bar and uphold it
  • Ability to thrive in a fast-moving, high-standards environment
  • you move with urgency and adapt to change
  • A passion for marketing and branding, and for shaping how cutting-edge products are experienced online
Job Responsibility
Job Responsibility
  • Lead end-to-end delivery of high-quality narrative and storytelling pages, from concept to launch
  • Translate messaging into web experiences: take positioning and messaging guides and shape them into compelling, differentiated pages
  • Own what ships: make clear, timely decisions
  • guide your team through ambiguity
  • and ensure everything launched meets a very high standard
  • Collaborate across functions: work with designers, engineers, PMMs, and brand studio partners to bring stories to life on the web
  • Bring a strong eye for narrative and copy: ensure content is clear, engaging, and aligned with our company positioning and goals
  • Drive progress and urgency: move quickly while maintaining excellence in craft and execution
  • Measure and improve impact: track how narrative pages perform and optimize for engagement, comprehension, and conversion
What we offer
What we offer
  • Competitive salary and equity in a fast-growing start-up
  • We serve lunch every weekday, plus a variety of snack foods and a fully stocked kitchen
  • Regular compensation reviews - we reward great work!
  • Pension scheme & match up to 4%
  • Peace of mind with life assurance, as well as comprehensive health and dental insurance for you and your dependents
  • Flexible paid time off policy
  • Paid maternity leave, as well as 6 weeks paternity leave for fathers, to let you spend valuable time with your loved ones
  • If you’re cycling, we’ve got you covered on the Cycle-to-Work Scheme. With secure bike storage too
  • MacBooks are our standard, but we’re happy to get you whatever equipment helps you get your job done
  • Fulltime
Read More
Arrow Right

Web Copywriter & Content Strategist

We are a dynamic design agency specializing in creating visually compelling webs...
Location
Location
Salary
Salary:
Not provided
musemind.agency Logo
Musemind
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Proven experience as a copywriter, preferably in a design, marketing, or digital agency setting
  • Minimum 2 years of working experience in copywriting, preferably in the digital agency or tech industry
  • Strong portfolio showcasing conversion-driven copywriting
  • Exceptional writing, editing, and proofreading skills with a keen eye for detail
  • Experience with UX/UI design or a basic understanding of design principles
  • Ability to research and distill complex information into user-friendly content
  • Strong understanding of SEO principles and how to apply them to web content
  • Experience working in a fast-paced, creative environment with tight deadlines
  • Excellent time-management and organizational skills, with the ability to handle multiple projects simultaneously
  • Strong communication and collaboration skills to work effectively with clients and internal teams
Job Responsibility
Job Responsibility
  • Create Engaging Website Content: Develop clear, engaging, and persuasive copy for a range of websites, including homepages, service pages, landing pages, product descriptions, and CTA sections
  • Conversion-Focused Messaging: Craft compelling copy that encourages user action, whether it's making a purchase, signing up for a service, or engaging with content
  • Maintain Brand Voice: Ensure consistency in tone, style, and messaging across all client websites, aligning with brand identity and project goals
  • Collaboration: Collaborate with designers, marketers, and other stakeholders to ensure cohesive messaging across all platforms
  • Tailor Copy to Audience: Understand target audience and tailor your writing to speak directly to them, considering their needs, preferences, and pain points
  • Conduct Research: Perform research into industries, competitors, and target audiences to create relevant and persuasive content. This may involve interviews with clients or end-users
  • SEO Optimization: Write optimized content with strategic keyword integration, meta descriptions, headlines, and other elements that improve search rankings without compromising readability
  • Revise and Edit Content: Exceptional writing, editing, and proofreading skills with a keen eye for detail and ensure the final product is polished and meets project objectives
  • Content Strategy Support: Assist in developing content strategies for clients, including structuring content, defining messaging frameworks, and creating editorial calendars
  • Project Management: Ensure timely content delivery while maintaining high-quality standards and collaborating with designers, marketers, and other stakeholders
What we offer
What we offer
  • Two weekly holidays
  • Full subsidized lunch and snack facilities
  • Yearly salary review
  • Two festival bonuses
  • Professional development opportunities
  • A creative and collaborative work environment
  • Team hangout, participate in sports events (Table Tennis, Foosball and other indoor games)
  • Health insurance benefit after completion 1 year
  • Long Service Benefit
Read More
Arrow Right

Regional Content Manager

The Regional Content Manager for Central Europe and International (CE&I) is resp...
Location
Location
Germany , Munich
Salary
Salary:
Not provided
quadient.com Logo
Quadient
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Minimum 3 years of experience in marketing, with knowledge of SMB and Enterprise marketing and measurable success in B2B demand campaign management
  • Background in technology or SaaS company operating within a Global Matrix organization and with a remotely based team
  • Knowledge of how global campaigns are successfully implemented in line with regional requirements
  • Proven track record of supporting XSell, Upsell, and New Logo growth through successful content generation that supports pipeline generating campaigns
  • Strong experience with localization processes including the use of technology such as Smartling and local language models
  • Proven skills using creative tools including Canva as well as familiarity with marketing automation platforms (e.g., Eloqua, Pardot) and content management platforms
  • Expertise in digital, events, content and demand generation marketing, with a deep understanding of how to engage audiences effectively through multiple channels
  • Ability to analyze data, generate insights, and optimize campaigns based on performance
  • Strong project management skills with the ability to manage multiple content requirements simultaneously and deliver results on time and within budget
  • Excellent communication and collaboration skills to work cross-functionally with sales, marketing, and partner teams in a fast paced, ambitious global environment
Job Responsibility
Job Responsibility
  • Create a content strategy that supports demand generation, thought leadership, public relations, customer advocacy, and brand awareness goals for our target audiences in SMB and Enterprise
  • Build and manage the regional content calendar, ensuring alignment with global and regional priorities
  • Establish and manage a content review process that ensures all stakeholders have buy-in and visibility into the content calendar, as well as performance/engagement metrics
  • Develop original content such as blogs, long-form articles, whitepapers, infographics, videos, podcasts, email and digital (website, landing pages) marketing copy
  • Create marketing content for partners, including presentations, webinars, partner portal updates, social media posts, and customer/partner success stories
  • Develop written and video customer case studies featuring regional clients to support customer advocacy initiatives
  • Collaborate with demand generation campaign managers to ensure content goals and assets align with campaign requirements
  • Work with the global content team to develop thought leadership and brand awareness assets that can be used across regions
  • Support localization of content from global or other geographical markets for use in CE&I campaigns, including publishing localized/transcreated marketing assets such as eBooks, whitepapers, brochures, videos, blog articles, and product web pages
  • Support public relations strategy and initiatives in CE&I alongside global PR team, ensuring timely and accurate reflection of local business drivers and news
What we offer
What we offer
  • Flexible Work: Embrace a hybrid work model blending office and remote setup for a balanced lifestyle
  • Endless Learning: Access global opportunities for growth through our 24/7 online learning platform
  • Inclusive Community: Join our Empowered Communities and engage in our Philanthropy program
  • Comprehensive Rewards: Enjoy competitive Total Rewards covering wellness, work/life balance, and more, including a generous referral scheme
  • Caring for Wellbeing: Access our complimentary employee assistance program for mental health support
  • Fulltime
Read More
Arrow Right

Web Trading Manager

My client is the UK’s leading retail experience provider. Their core focus is to...
Location
Location
United Kingdom , London
Salary
Salary:
38000.00 GBP / Year
blu-digital.co.uk Logo
Blu Digital
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • proven commercial experience of trading in a fast paced and reactive environment
  • ability to multi-task and to work to tight deadlines
  • ability to prioritise workload effectively for yourself and your team
  • strong communication skills (written and verbal)
  • commercial awareness & problem solving skills
  • highly proactive & solutions driven
  • significant commercial experience in an Ecommerce environment
  • experience of using Algolia & Contentful
  • experience working with UX/development teams
Job Responsibility
Job Responsibility
  • driving profitable sales growth on the clients websites through the management of onsite content and landing page conversion
  • marketing campaign planning, including seasonal peaks, and managing onsite delivery of these campaigns
  • active involvement in the migration to a new CMS & Search/Merchandising tool
  • oversee day to day website content implementation, to support weekly wider company marketing priorities
  • use web analytics to track KPIs and identifying areas in need of improvement or focus
  • work with the Design & SEO teams to ensure that the website is optimised for search engines and that the content is engaging and relevant to customers
  • deliver strong seasonal campaigns and showcase new product concepts and ranges
  • ensuring our offering is best in market and continually evolving
  • developing and managing a direct report
  • Fulltime
Read More
Arrow Right

Content Marketing Manager

At Wave, we help small businesses to thrive so the heart of our communities beat...
Location
Location
Canada , Toronto
Salary
Salary:
90000.00 - 100000.00 USD / Year
waveapps.com Logo
Wave
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 7+ years of experience in content marketing and brand storytelling—ideally within SaaS, fintech or a product-led company
  • Are a natural storyteller who can simplify complex topics (like finance and taxes) into content that feels human, clear, and useful
  • Have strong SEO and content performance chops—you’re as comfortable with keyword strategy as you are with creative direction
  • Understand how content connects across the funnel—from awareness to activation to advocacy
  • Excel at working cross-functionally and managing multiple projects with creative rigor and strategic focus
  • Have empathy for small business owners and a passion for helping them succeed
Job Responsibility
Job Responsibility
  • Develop and execute a content strategy that fuels our product-led growth motion, deepens customer engagement, and amplifies the Wave story across multiple channels, including blog, lifecycle, social, video, and in-product education
  • Partner closely with Brand, Product Marketing, SEO, and Lifecycle teams to deliver full-funnel, insights-driven content that drives measurable business results
  • Develop a content strategy that aligns with Wave’s business goals, product roadmap, and customer lifecycle
  • Create and oversee high-quality content across web, blog, email, social, and in-product channels that builds awareness and drives adoption
  • Plan and execute editorial calendars that balance brand storytelling with performance outcomes
  • Identify and optimize for SEO and organic growth opportunities in partnership with Growth Marketing
  • Partner with Product Marketing to translate product value into compelling stories and educational resources
  • Work with Lifecycle and Product teams to create personalized, journey-based content that nurtures activation, conversion, and retention
  • Collaborate with Design and Social teams to bring campaigns and stories to life through rich media formats
  • Track and analyze content performance to understand impact on awareness, engagement, and conversion
  • Fulltime
Read More
Arrow Right

Content and Research Manager

The Content and Research Manager at Copper partners with product marketing and t...
Location
Location
United Kingdom , London
Salary
Salary:
Not provided
copper.co Logo
Copper.co
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Previous experience as a Copywriter, Research and Content ideally from a fast-paced digital asset business
  • Professional experience within Financial Services or Cryptocurrencies
  • Experience in understanding customer needs and behaviours
  • Experience with data analytics, market and on-chain
Job Responsibility
Job Responsibility
  • Craft clear, engaging copy for website, social, thought leadership, and product campaigns, translating complex concepts for institutional audiences
  • Develop messaging for launches, collateral, blogs, and case studies, adapting tone/style for different platforms and stakeholders
  • Collaborate closely with Product, Marketing, and Compliance to ensure accuracy, regulatory alignment, and cohesive brand voice
  • Write and edit emails, social posts, press releases, and newsletters to drive engagement and build market authority
  • Proofread all content for clarity, consistency, and error-free delivery
  • Stay informed of crypto trends and innovations to deliver timely, relevant thought leadership and campaign ideas
  • Develop, oversee, and optimize the company-wide content strategy for aligning with business objectives and audience needs
  • Manage editorial calendars, plan content formats (web, blog, social, guides), and supervise workflows for efficient content production
  • Ensure quality and consistency across all channels, including website, blog, social media, email, and PR materials
  • Collaborate with writers, designers, and internal stakeholders to produce and distribute high-impact technical, product, and client-facing content
What we offer
What we offer
  • Paid Time Off - A minimum of 35 days of paid time off per year, inclusive of annual leave and public holidays. Employees also receive one additional day of annual leave for each year of service
  • Comprehensive Medical Insurance - Inclusive of dental, optical, audiology, and mental health coverage, with medical history disregarded
  • Life Insurance
  • Enhanced Pension Contributions - Includes an enhanced employer matching contribution
  • 24/7 Employee Assistance Programme (EAP)
  • Fulltime
Read More
Arrow Right

Web Marketer

Employed within LCB-Sookmyung Academy, the Web Marketer would be responsible for...
Location
Location
Salary
Salary:
Not provided
cordonbleu.edu Logo
Le Cordon Bleu
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Korean Nationality
  • Bachelor’s degree or higher
  • Minimum 3 years in relevant field and/or industry
  • A portfolio demonstrating a certain technical ability tied to content management strategy
  • Advanced knowledge of HTML, Digital Publishing, Adobe Photoshop, Illustrator skills
  • Advanced knowledge of content management systems
  • Advanced knowledge of SEO
  • Experience with Keyword/Listing advertising
  • Experience in Social Media optimization and community management
  • Copy-writing skills are appreciated
Job Responsibility
Job Responsibility
  • Work with a cross-departmental team, plan, source and maintain the master content calendar for all web properties (desktop site, mobile site, Social Media)
  • Manage content for LCB-SWU’s web presence through our proprietary content management software
  • Plan, coordinate and send blast communications like the monthly newsletter and targeted mailings
  • Copy, edit and proofread all web contents
  • Maintain a consistent and substantial editorial style, look and feel throughout all web properties
  • Manage SEO, Keyword Listing and Social Media advertising budgets
  • Develop traffic and referral analysis to track and report on all metrics and suggest improvements
  • Increase the performance of our online Key Performance Indicators and conversions such as: Pageviews / Return Visitors / Downloads / Brochure Requests / Counselling / Appointment / Direct communication (enquiry, comments etc.) / Likes & Shares / Application Enrolment/ Sales
  • Be in contact with IT support and consultants
  • Keep current with web technologies through marketing and industry online resources and events
Read More
Arrow Right