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Web & App Marketing Analytics Specialist

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DocMorris AG

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Location:
Germany; Spain , Berlin ▼

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Category:
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Salary:

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Job Description:

We are seeking a Web & App Marketing Analytics Specialist to join our Data team, working side by side with our Marketing teams, following a philosophy 100% Agile. You will play the crucial role of understanding our Marketing teams’ reporting, tracking, and performance needs, translating them into technical requirements, and supporting their implementation in close collaboration with our Tech teams.

Job Responsibility:

  • Be the main analytics contact for all Marketing teams, understanding their reporting needs, KPIs, and decision workflows
  • Translate marketing requirements into technical tracking specifications, ensuring clean, accurate, and privacy-compliant data collection across Web and App platforms
  • Collaborate closely with our Tech teams to design, validate, and maintain a robust tracking landscape (client-side and server-side)
  • Across the multiple marketing analytics tools in our data ecosystem, ensure high data quality, monitor tracking health, and proactively identify issues or improvement opportunities
  • Train and support Marketing users in the use of analytics tools and reporting dashboards
  • Stay informed about trends in tracking technology, attribution, privacy regulation, and marketing measurement to bring this knowledge back into our marketing setup
  • Conduct deep-dive analyses on user behavior, funnels, and campaign effectiveness to uncover optimization opportunities and growth drivers
  • Develop dashboards and reports that deliver actionable insights and help Marketing teams optimize campaign performance and user journeys

Requirements:

  • Minimum 3 years of experience as a Web & App Marketing Analytics Specialist or similar role, in a customer-centric company, preferably e-commerce, transactional marketplace, or e-health
  • Degree in Marketing, Business, Statistics, Data or similar fields
  • Strong knowledge of marketing analytics tools (e.g., AppsFlyer, Exactag, Braze, GTM, GA4…) and how they integrate into a broader data ecosystem
  • Solid understanding of modern tracking architectures, including client-side and server-side tracking, consent implications, and privacy-driven changes (e.g., cookie deprecation, ATT)
  • Excellent communication skills in English, with the ability to translate complex technical and analytical concepts into clear, actionable insights/requirements for both technical and non-technical stakeholders
  • Strong problem-solving skills and attention to detail, with a proactive and pragmatic mindset continuously striving to optimize processes and improve data quality
What we offer:
  • Ticket restaurant 11€/day worked (Barcelona)
  • Social benefits package. You can dedicate a part of your gross salary to Ticket Transport or Nursery (Barcelona)
  • 25 days of holiday (Barcelona)
  • Health insurance with Sanitas is paid by Promofarma (for those who want it!) (Barcelona)
  • Birthday day-off + 50€ voucher to spend on our website! (Barcelona)
  • Opportunity to participate in the employee participation program (stock options) (Barcelona)
  • 10% discount on our website on each purchase and up to 30% discount on DocMorris branded products (Barcelona)
  • Access to eLearning platforms such as LinkedIn Learning (Barcelona)
  • Access to corporate wellness plattform "Wellhub" (ex Gympass) with various offers on gyms, studios, guided classes, workouts and wellness app (Barcelona)
  • Individual training opportunities and budget for personal development (Barcelona)
  • Great employee events and annual company celebrations (Barcelona)
  • Access to mobile consultations with medical specialists, lawyers or veterinarians via "Doctor i " (Barcelona)
  • Shopping discounts through Corporate Benefits (Berlin & Mannheim)
  • Company pension scheme with attractive employer contributions (Berlin & Mannheim)
  • 30 days of holiday (Berlin & Mannheim)
  • Opportunity to participate in the employee participation program (stock options) (Berlin & Mannheim)
  • Access to eLearning platforms such as LinkedIn Learning (Berlin & Mannheim)
  • Fair salary for permanent and temporary employees as well as appropriate compensation for internships (Berlin & Mannheim)
  • Further training opportunities and regular development meetings (Berlin & Mannheim)
  • Great employee events and annual company celebrations (Berlin & Mannheim)
  • Feel good working environment with air-conditioned, bright offices. Ergonomically designed workplaces with state-of-the-art technical equipment (Berlin & Mannheim)
  • Flexible working hours and home office options (Berlin & Mannheim)
  • Good public transport connections (Berlin & Mannheim)

Additional Information:

Job Posted:
March 13, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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