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Web Analytics & Insights Manager

United States 106320.00 - 156300.00 USD / Year · Job Posted March 25, 2026
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Job Description

This position is needed to partner in driving a scalable, holistic web analytics implementation strategy while maintaining data integrity of existing setup, ultimately ensuring Twilio.com web tracking capabilities continue to grow, are utilized by the company, and are accurate + reliable. The ideal candidate collaborates with several cross-functional teams at Twilio such as UX, CRO, Web Strategy, Web Dev, Demand Gen, SEO, Content+ more to deliver scalable and easy-to-use web analytics solutions and insights. As a subject matter expert in this space, you will grow your presence company-wide and eventually own relationships cross-functionally. We are looking for someone with proven experience in GA4 implementation, business/marketing analytics reporting, analysis and stakeholder communications.

Job Responsibility

  • Work closely with the Web team to deliver desired web analytics tracking for business stakeholders
  • Own and maintain a holistic GA/web analytics strategy, implementation, troubleshooting, documentation + enablement
  • Brainstorm with technical and non-technical stakeholders on creative ways to meet data requirements, while balancing site performance, holistic tagging strategies, and expanded data capabilities
  • Drive continual web analytics capability improvements, and maintain high standards for data integrity
  • Own and share recurring monthly and adhoc analysis, deep dives, storytelling to uncover the ‘so what’ - providing actionable insights and recommendations across site, page, channel and A/B testing performance
  • Strategize and build scalable solutions that support company-wide enablement and the utilization of web analytics for data-driven decision-making
  • Partner with our CDP SMEs to orchestrate a unified data strategy, maximizing the integration between our CDP and Google Analytics to drive a 360-degree view of the customer journey

Requirements

  • 5 years of experience in web analytics
  • Expertise in Google Analytics 4, both implementation and analysis
  • Strong knowledge of JavaScript, HTML, and browser dev tools
  • Hands-on experience with Google Tag Manager (GTM)
  • Familiarity with A/B and multivariate testing frameworks, as well as web personalization
  • Strong communication skills with the ability to communicate effectively with both technical and non-technical audiences
  • Detail-oriented with a passion for clean, trustworthy data
  • Strong analytical skills with a track record of independently exploring data, delivering insights, storytelling, and actionable recommendations
  • Excellent collaborator across cross functional teams
  • skilled in managing stakeholder projects
  • Highly reliable and accountable
  • A self-starter
  • Interest or experience in applying AI-driven solutions to analytics workflows

Nice to have

  • Familiarity with Big Query, Adobe AEM, Adobe Target
  • Interest or exposure to fraud monitoring tools and processes
  • Experience with Looker Studio, Tableau, or other BI tools
  • Working knowledge of Customer Data Platforms (CDPs) and analytics data integrations
  • A deeper understanding of: First party and third party cookies
  • Cross domain tracking (including the limitations of web protocols and UTM strategies)
  • Tagging and tracking strategies (e.g., when to use Segment → GA4 vs. GTM → GA4 for optimal efficiency)
  • Ad pixel setup and utms deployment strategies

What we offer

  • competitive pay
  • generous time off
  • ample parental and wellness leave
  • healthcare
  • a retirement savings program
  • Twilio’s equity plan
  • corporate bonus plan
  • health care insurance
  • 401(k) retirement account
  • paid sick time
  • paid personal time off
  • paid parental leave
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