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Do you love Google Analytics and Adobe Analytics and really want to grow your existing skills and learn new skills with a team that is the best in the business? Areas of growth include learning more about Customer Data Platforms, digital media, digital customer experience strategy, data visualization, customer analysis, and testing. If this sounds like you, then read on. The Web Analytics Consultant will be responsible for client management, developing tracking strategies for Google Analytics and other analytics platforms, auditing and troubleshooting existing configurations, and reporting, creating dashboards and education to improve clients’ digital marketing initiatives.
Job Responsibility:
Understand business problems and capture client requirements by leading effective conversations with business and technical client teams
Grow positive client relationships with clients and identify client objectives and opportunities
Design and document data-measurement strategies for Google Analytics including Google Analytics 4 (GA4) and other digital analytics platforms including Adobe Analytics
Communicate analytics requirements and best practices to other agency team members, including solution architects, implementation consultants, developers, and other technical resources
Interpret how to best apply the out-of-the-box product to provide a solution
including finding alternative approaches that best leverage the platform
Understand client infrastructure where data is collected, either on a website or via media tools
regularly use debugging & QA tools
Develop visuals to explain data trends, either via dashboarding or data visualization tools including Data Studio
Perform ad-hoc analysis and provide analytics thought leadership for clients
Develop clear, effective, on-the-fly communications in response to client queries
Manage multiple tasks across multiple projects in a timely manner
Work with multiple client simultaneously effectively prioritizing as needed
Requirements:
Bachelor’s degree in finance, marketing, analytics, statistics, or other related field. Or, similar years of hands-on experience
3+ years of experience working with clients in a consulting role
Experience building Google Analytics measurement strategies
3+ years of continuous work with digital analytics tools, such as Google Analytics, Amplitude, Adobe Analytics or similar digital analytics platforms
Tech Savvy: you pick up new technology quickly
1-2 years experience presenting analysis and insights to stakeholders/clients
Adobe Analytics and/or Google Analytics Certification (or in the process)
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