Web Analyst

• Implement and Manage Tracking – Set up, configure, and maintain tracking mechanisms using Google Tag Manager and Google Analytics to monitor website traffic, user behavior, and conversion metrics
• Data Collection and Analysis – Gather data from various digital platforms, ensuring accuracy and reliability, and analyze it to extract actionable insights
• Reporting and Visualization – Develop comprehensive reports and dashboards to communicate findings and recommendations to stakeholders, supporting data-driven decision-making
• Collaborate with Cross-Functional Teams – Work closely with marketing, development, and product teams to align tracking with business objectives and optimize digital initiatives
• Stay Updated with Industry Trends – Keep up with the latest web analytics tools, techniques, and best practices to continuously improve our analytics capabilities

• Bachelor’s degree in a quantitative field such as statistics, data science, or marketing analytics
• 4-6 years of experience in web analytics, digital marketing, or a related field, with a strong focus on Google Tag Manager and Google Analytics
• Skilled in Google Tag Manager and Google Analytics
• Strong analytical and problem-solving abilities, with a keen attention to detail
• Ability to present complex data insights clearly to non-technical stakeholders through reports and presentations
• Understanding of SEO, digital advertising, and website optimization strategies

familiarity with Looker Studio, Tableau, or similar tools is a plus