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The Marketing Analytics Team supports all global commercial teams within Marketing, which include Consumer and Provider Marketing, Diigtal Marketing, Brand and eCommerce and collaborate closely with teams such as Sales, MarTech, Customer Insights, Finance, Product and IT. The web/digital analytics pillar supports a wide range of website domains and digital applications.
Job Responsibility:
Implement and Manage Tracking – Set up, configure, and maintain tracking mechanisms using Google Tag Manager and Google Analytics to monitor website traffic, user behavior, and conversion metrics
Data Collection and Analysis – Gather data from various digital platforms, ensuring accuracy and reliability, and analyze it to extract actionable insights
Reporting and Visualization – Develop comprehensive reports and dashboards to communicate findings and recommendations to stakeholders, supporting data-driven decision-making
Collaborate with Cross-Functional Teams – Work closely with marketing, development, and product teams to align tracking with business objectives and optimize digital initiatives
Stay Updated with Industry Trends – Keep up with the latest web analytics tools, techniques, and best practices to continuously improve our analytics capabilities
Requirements:
Bachelor’s degree in a quantitative field such as statistics, data science, or marketing analytics
4-6 years of experience in web analytics, digital marketing, or a related field, with a strong focus on Google Tag Manager and Google Analytics
Skilled in Google Tag Manager and Google Analytics
Strong analytical and problem-solving abilities, with a keen attention to detail
Ability to present complex data insights clearly to non-technical stakeholders through reports and presentations
Understanding of SEO, digital advertising, and website optimization strategies
Nice to have:
familiarity with Looker Studio, Tableau, or similar tools is a plus