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Web Analyst Specialist

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Gipo

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Location:
Brazil , Rio de Janeiro

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Category:
IT - Administration

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Contract Type:
Not provided

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Salary:

Not provided
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Job Description:

We are looking for a Web Analyst to join our team and help us optimize the performance of over 25 B2B websites. As a key member for the web team, you will be responsible for analyzing user behavior, tracking key website metrics, and providing actionable insights to improve MQL generation and conversion rates. Your work will directly impact our ability to make informed decisions and improve the performance of our websites.

Job Responsibility:

  • Analyze, and report on website performance, focusing on conversion rates, form submissions, and user engagement
  • Interpret data from website tracking tools (Google Analytics, VWO, Hubspot)
  • Setting and ideation for web events based on business objectives
  • Conducting A/B testing analyses (VWO and HubSpot)
  • One-off analysis for key initiatives like Back Friday campaign, promotions, product launches, website migrations to measure effectiveness
  • Identify and analyze different audience segments to improve targeting and personalization
  • Work closely with stakeholders to ensure that tracking plans are in place for all key user behaviors
  • Collaborate with the content team to provide data driven insights that inform content creation and optimize engagement from key user segments

Requirements:

  • 2+ years experience in web analytics, digital marketing, or CRO roles
  • Proficiency in Google Analytics (GA4), Google Tag Manager, Looker Studio, or other web analytics platforms
  • Ability to interpret web data, using Looker, Tableau, Superset or similar tools
  • Experience with A/B testing tools like Google Optimize, VWO, or Optimizely
  • Experience working in a fast paced, dynamic environment

Nice to have:

  • Experience with Hotjar, Clarity, or other user behavior tracking tools is a plus
  • Experience with Search Console or other SEO tracking tools is a plus
What we offer:
  • Healthcare insurance
  • Wellness that works for you – from gym memberships to mental health support
  • Time off that counts – whether it’s a vacation, your birthday, or just a day to recharge
  • ESOP (Employee Share Ownership Plan) after 6 months with us, available from specific seniority levels
  • Local Perks – Depending on your location, you will be entitled to local benefits like meal vouchers (ticket restaurant), transport allowances, or extended parental leave
  • Career Growth – chances to learn, develop, and explore new paths
  • A Truly Global Team – Work with talented people from all over the world in a diverse and inclusive environment
  • Flexibility That Works for You – Remote work and flexible hours

Additional Information:

Job Posted:
January 06, 2026

Employment Type:
Fulltime
Work Type:
Remote work
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