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As a Senior Web Analyst, you play a key role in how we understand and improve the performance of our website across marketing, content, and web initiatives. You focus on interpreting web behavior and turning it into clear, reliable insight — helping teams understand how visitors find our site, how they engage with content, and how different pages support campaigns and longer customer journeys. Working closely with channel teams, content owners, web product managers, and analytics colleagues, you help ensure decisions are grounded in evidence and aligned with marketing goals.
Job Responsibility:
Analyze website performance across key user journeys to identify behavioral patterns, friction points, and opportunities for improvement
Work with campaign, channel, and content teams to define success metrics for different page types and initiatives
Translate web analytics data into insights and recommendations that support campaign planning, content prioritization, and UX decisions
Define and prioritize web analytics and tracking requirements, working with Marketing Ops and IT to translate insight needs into backend development and implementation tasks
Partner with Marketing Ops and IT to ensure tracking and reporting capture outcomes that matter to the business
Develop and maintain dashboards and performance summaries for marketing stakeholders
Support web product managers by helping assess the impact of changes and experiments
Contribute to the ongoing improvement of digital analytics standards and ways of working
Requirements:
An experienced web analyst with a solid understanding of how website behavior supports marketing objectives, ideally in a B2B environment
Comfortable working with complex, non-linear journeys and drawing practical conclusions from imperfect data
Confident using GA4 or similar tools, and experienced in explaining insights to both technical and non-technical stakeholders
Analytical and thoughtful in your approach — you form hypotheses, test assumptions, and focus on evidence over opinion
Comfortable operating at the boundary between analytics and implementation, deciding what tracking, data structures, or backend changes are needed while working with technical teams to see them implemented
Clear and structured in how you communicate, with the ability to turn analysis into recommendations
Able to work independently while collaborating effectively across teams
Fluent in English at C1 level
Nice to have:
Experience working with website optimization, content performance, or digital experience initiatives
Familiarity with additional analytics or behavior tools such as Mixpanel, Mouseflow, Power BI, or Qlik
Experience working in B2B multinational or matrixed organization