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Web Analyst - Senior Specialist

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Danaher Corporation

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Location:
Poland , Krakow

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Category:
IT - Software Development

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Contract Type:
Not provided

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Salary:

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Job Description:

As a Senior Web Analyst, you play a key role in how we understand and improve the performance of our website across marketing, content, and web initiatives. You focus on interpreting web behavior and turning it into clear, reliable insight — helping teams understand how visitors find our site, how they engage with content, and how different pages support campaigns and longer customer journeys. Working closely with channel teams, content owners, web product managers, and analytics colleagues, you help ensure decisions are grounded in evidence and aligned with marketing goals.

Job Responsibility:

  • Analyze website performance across key user journeys to identify behavioral patterns, friction points, and opportunities for improvement
  • Work with campaign, channel, and content teams to define success metrics for different page types and initiatives
  • Translate web analytics data into insights and recommendations that support campaign planning, content prioritization, and UX decisions
  • Define and prioritize web analytics and tracking requirements, working with Marketing Ops and IT to translate insight needs into backend development and implementation tasks
  • Partner with Marketing Ops and IT to ensure tracking and reporting capture outcomes that matter to the business
  • Develop and maintain dashboards and performance summaries for marketing stakeholders
  • Support web product managers by helping assess the impact of changes and experiments
  • Contribute to the ongoing improvement of digital analytics standards and ways of working

Requirements:

  • An experienced web analyst with a solid understanding of how website behavior supports marketing objectives, ideally in a B2B environment
  • Comfortable working with complex, non-linear journeys and drawing practical conclusions from imperfect data
  • Confident using GA4 or similar tools, and experienced in explaining insights to both technical and non-technical stakeholders
  • Analytical and thoughtful in your approach — you form hypotheses, test assumptions, and focus on evidence over opinion
  • Comfortable operating at the boundary between analytics and implementation, deciding what tracking, data structures, or backend changes are needed while working with technical teams to see them implemented
  • Clear and structured in how you communicate, with the ability to turn analysis into recommendations
  • Able to work independently while collaborating effectively across teams
  • Fluent in English at C1 level

Nice to have:

  • Experience working with website optimization, content performance, or digital experience initiatives
  • Familiarity with additional analytics or behavior tools such as Mixpanel, Mouseflow, Power BI, or Qlik
  • Experience working in B2B multinational or matrixed organization

Additional Information:

Job Posted:
January 21, 2026

Work Type:
On-site work
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