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SwitchThink Solutions · -

Vp Strategy & Marketing Communication

United States, Phoenix · Job Posted June 14, 2026
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Job Description

The Vice President of Strategy, Marketing & Communications serves as the executive leader responsible for shaping and driving SwitchThink's market position, brand authority, and growth trajectory. Reporting directly to the CEO, this role is a key member of the senior leadership team and holds enterprise-wide accountability for integrated strategy development, marketing execution, and corporate communications. This executive will architect and scale the marketing and communications function from the ground up, bringing deep expertise in B2B marketing to Credit Unions and IT Services. They will personally drive initiatives while directing a lean team and external contractors, owning the work alongside the people being led rather than delegating from a distance. The VP will translate SwitchThink's mission into compelling brand narratives, demand generation engines, and strategic initiatives that accelerate revenue growth and deepen credit union partnerships. As both a visionary leader and a hands-on executive, they will champion brand integrity, drive measurable business outcomes, and build a high-performing team culture rooted in data, creativity, and client-first thinking.

Job Responsibility

  • Partner with the CEO and executive team to define and execute SwitchThink's corporate strategy
  • Lead annual strategic planning cycles, drive cross-functional alignment, and translate organizational goals into actionable marketing and communications priorities
  • Own and evolve SwitchThink's brand identity, voice, and market position in the credit union IT services space
  • Develop and enforce brand standards across all channels, ensuring consistency and resonance with target audiences
  • Architect and lead full-funnel B2B marketing campaigns targeting credit union decision-makers
  • Drive pipeline growth through digital marketing, content, events, sponsorships, partnerships, and ABM strategies with clear ROI accountability
  • Lead internal and external communications strategy, including executive communications, media relations, crisis communications, and thought leadership
  • Serve as a communications advisor to the CEO and board
  • Own digital presence including website, SEO/SEM, email, and social platforms
  • Oversee development of high-value content including thought leadership, whitepapers, case studies, and webinars that drive credibility and engagement
  • Lead ongoing market research, competitive analysis, win/loss reviews, and member sentiment studies
  • Surface actionable insights that inform product, sales, and strategic decision-making at the executive level
  • Build, lead, and develop a high-performing marketing and communications function
  • Foster a culture of innovation, accountability, and continuous growth
  • Establish and own marketing performance frameworks, KPI dashboards, and executive reporting
  • Champion data-driven decision-making across all marketing investments and optimize spend for maximum business impact
  • Own the enterprise marketing and communications budget
  • Manage agency, freelance, and vendor relationships strategically
  • Evaluate and implement marketing technology to support scale, automation, and efficiency
  • Serve as a strategic partner to Sales, Account Management, Product, Operations, and Finance leadership
  • Align marketing priorities with revenue goals and ensure a unified go-to-market strategy across all functions

Requirements

  • Bachelor’s degree in Marketing, Communications, Business Administration, or related field
  • 10+ years progressive experience in marketing, communications, and/or corporate strategy, with demonstrated success in B2B environments
  • 5+ years senior/executive leadership experience (VP, SVP, CMO, or equivalent) with direct team management and P&L or budget accountability
  • 5+ years B2B marketing experience targeting Credit Unions, community banks, or financial services organizations
  • 5+ years proven track record in demand generation, integrated campaign management, and revenue-connected marketing in a fintech environment

Nice to have

  • Master’s degree/MBA in Business Administration, Marketing, Strategy, or related field
  • Credit union IT services experience
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