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With more than 400M MAU, Threads has become a key part of Meta's family of social apps. We're on track to become the world's leading public discussion app — the place for the world's best ideas and the people who share them. But we're not stopping there. We have a bold vision for the future, and we're expanding our team to make it happen.
Job Responsibility:
Identify and shape transformative, long-term opportunities for Threads, setting vision and strategy that influences Meta's broader direction
Build consensus across organizations and senior leadership, bringing clarity to ambiguous opportunities
execute with minimal oversight and set new standards
Critically evaluate when AI is (and isn't) the optimal solution for Threads
champion AI-native strategies including comprehensive evals and data strategies
Advise and mentor leaders through ideation, development, and launch of innovative Threads experiences alongside world-class engineers and designers
Attract, build, and develop a talented, diverse team of product managers and leaders with emphasis on AI-native capabilities
Reimagine workflows using AI tools to transform team velocity at scale
foster a culture of rapid experimentation and learning
Scale AI best practices, responsible AI use, and reusable workflows across Threads teams so organizational capability compounds over time
Orchestrate complex execution across multiple teams, combining AI automation with strategic human oversight
Set expectations for PM technical capability, including fluency with AI-enabled tools to build products
Integrate usability studies, research, and market analysis into product requirements
ensure teams understand system/architecture trade-offs impacting UX and business outcomes
Communicate complex technical concepts at the right altitude for executive, engineering, and cross-functional audiences
Define success metrics and establish evals as a first-class practice for AI-powered Threads experiences
drive decisions through user insights, quantitative analysis, and AI-accelerated experimentation
Understand Threads' strategic and competitive position and deliver industry-leading products
Requirements:
15+ years leading and growing high-performing product management teams
10+ years managing complex, global-scale projects
VP or C-level experience in a multi-function product organization operating at scale
Track record running executive-level reviews and shaping business model evolution
Proven ability to drive strategic projects to completion with minimal guidance
Strong data fluency and experience scaling organizations