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Vp, Product Marketing (B2B Physical Products)

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Robert Half

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Location:
United States , Fort Worth

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Category:
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Salary:

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Job Description:

We are seeking a Vice President of Product Marketing to lead global product marketing strategy for a growing, B2B-focused organization with a portfolio of physical, tangible products (not services or software-only). This role is on-site in Fort Worth, TX and will partner closely with executive leadership, Product, Sales, and Commercial teams to drive positioning, messaging, and go-to-market execution. This is a highly visible, hands-on leadership role for someone who thrives at the intersection of product strategy, storytelling, and revenue enablement.

Job Responsibility:

  • Own and evolve the product marketing vision and roadmap across an established and expanding physical product portfolio
  • Lead go-to-market strategy including positioning, messaging, pricing support, and launch execution
  • Translate technical product features into compelling B2B value propositions for sales, distributors, and end customers
  • Partner with Product, Engineering, and Manufacturing teams to align product strategy with market needs
  • Build and lead a high-performing product marketing team, setting clear priorities and standards
  • Drive sales enablement, including tools, training, and competitive differentiation
  • Leverage market, customer, and competitive insights to influence product direction and innovation
  • Present product strategy and recommendations to executive leadership

Requirements:

  • 10+ years of progressive experience in product marketing, with senior leadership responsibility
  • Direct experience marketing physical products (manufactured goods, building materials, industrial, consumer durables, etc.) — not services-based backgrounds
  • Strong B2B marketing expertise, ideally supporting complex sales cycles and distribution channels
  • Proven success leading product launches and portfolio-level GTM strategies
  • Ability to work cross-functionally with Product, Sales, and Operations
  • Strategic thinker with the ability to execute and lead hands-on when needed
  • Experience building and developing teams
What we offer:
  • medical
  • vision
  • dental
  • life and disability insurance
  • 401(k) plan

Additional Information:

Job Posted:
May 15, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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